Pandora integrates sponsors

Investor's Business Daily

Online radio provider Pandora Media (P) is testing radio stations programmed by advertisers, the 1st time ad products have been placed into station lists created by listeners. The new "promoted stations" are described by Pandora as "native ad units designed to help advertisers drive Pandora listeners to custom content." About 10% of Pandora's users are seeing the new ads within those lists, Pandora said in a statement. Shares fell 1.6% to 22.17.

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