'Path to purchase on mobile' to take centre stage at 2014 Mobile Marketing Association Forum, Singapore

PR Newswire

Event to feature speakers from industry-leading brands including The BBC, Facebook, Joule, McDonald's, Mobilewalla, Unilever and Yahoo!

SINGAPORE, May 2, 2014 /PRNewswire/ -- The Mobile Marketing Association (MMA) has announced the sixth iteration of the Mobile Marketing Association Forum Singapore (MMA Forum), which will bring together senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry. This year's event theme is 'path to purchase', and will see some of the industry's leading luminaries discussing and presenting fascinating case study examples of the role that mobile plays in the path to purchase journey for consumers.

This year's MMA Forum will take place on Thursday, May 22, 2014 at The Grand Hyatt, Singapore. The annual event is the Asian iteration of the Mobile Marketing Association's renowned Forums held around the world that bring together the best and brightest in the mobile marketing and advertising industry.

Sessions at the 2014 event will include a talk by Facebook Managing Director for Asia Pacific, Myungjo Choi, who will discuss how mobile has created a seismic shift in the way that people consume information; revealing the three key trends on mobile that marketers can take advantage of to reach and engage with customers. In another session, Dr. Beverly Harrison, Principal Scientist in Mobile at Yahoo Labs, will provide a glimpse into a number of advanced research projects highlighting novel ways of delivering highly personalised content to TVs, smartphones, tablets and 'wearables'.

Commenting, Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia Pacific, said: "MMAF 2014 Singapore has been developed to inspire and educate brand marketers by showcasing the innovative work and industry leading initiatives that MMA members are driving. By breaking the conversation down into mobile's role within the path to purchase, this year's Singapore Forum will offer attendees the learning, insight and inspiration to do more in mobile."

Over the past few years the MMA Forum has established itself as the premier event for marketers in Asia who want to fully embrace, utilize and execute mobile marketing as an effective medium for consumer engagement. Delegates at this year's event will have the opportunity to learn from industry experts, network with peers and hear first-hand how to use the mobile channel for best effect, as part of the marketing mix.

Speakers confirmed for this year's event, include:

-- Amy Chen, Director of Social Innovation & Digital Marketing, Lenovo, Mobile BU

-- Anindya Datta, Chief Executive Officer and Chairman, Mobilewalla

-- Andrew Knott, Vice President, Digital, McDonald's Corporation

-- Daniel Rosen, Chief Executive Officer, EMEA, Joule

-- Graham Christie, Chief Commercial Officer & Founding Partner, Big Mobile Group

-- Jaideep Shergill, Chief Executive Officer, India, MSLGROUP -- A Division of TLG India Private Limited

-- Kitty Brown, Head of Audiences, BBC Global News Limited

-- Rahul Welde, Vice President, Media, Asia, Africa, Middle East and Turkey, Unilever

-- Rushit Jhaveri, Vice President, Brand Licensing, FremantleMedia, Asia

The Mobile Marketing Association Forum Singapore 2014 is sponsored by Vserv.mobi, Goldsun Focus Media, Madhouse, Mobilewalla, Yahoo!, CMO Asia, CMO Council and Digital & Direct Marketing Association Asia.

For more information about the MMA Forum Singapore 2014, including the full agenda and speaker bios, please visit the MMA Global website

here( http://www.mmaglobal.com/events/forums/singapore2014/overview ).

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organisation designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelise the use of the mobile channel. The more than 700 member companies, representing nearly 50 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

FOR MORE INFORMATION:

Rice Communications on behalf of the Mobile Marketing Association

Anna Goulding / Justinian Liew

Email: anna.goulding@ricecomms.com / justinian.liew@ricecomms.com

Tel: +65-6221-8324

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