PeerApp Brings Mobile Experience to "life:)"

UltraBand Transparent Caching Platform Improves Subscriber Experience and Reduces Network Costs for Belarus-Based Turkcell Operating Company

Marketwired

NEWTON, MA--(Marketwire - Feb 20, 2013) - PeerApp, the leading provider of transparent caching platforms for Internet content delivery, has been selected by Belarusian Telecommunications Network (BeST life: )) to provide its UltraBand transparent caching platform. UltraBand helps BeST deliver Internet content, including video and multimedia, with improved quality, while reducing associated network load and costs.

Belarusian Telecommunications Network, a subsidiary of Turkcell, offers mobile services under the distinctive "life:)" brand throughout Belarus. Within the past year, 3G subscribers have nearly doubled as a percentage of their installed base, and data consumption per 3G subscriber is growing rapidly. For many life:) subscribers mobile service is their primary Internet connection. PeerApp's UltraBand transparent caching platform helps BeST speed content delivery and reduce network load by automatically detecting and storing popular content, and delivering it locally.

"To compete successfully against much larger players in our market, we must deliver a superior service," said Vladimir Bogdanov, Head of Mobile Network Division, BeST. "PeerApp's UltraBand has been a critical element in our strategy to provide the best possible experience to our subscribers."

"PeerApp is helping BeST deliver advanced mobile services with the best possible quality and substantial network savings," said James Ryan, senior vice president and general manager, international, PeerApp. "Our rapid adoption by mobile operators is driven by the increasing importance of mobile data quality as a basis of competitive differentiation."

About PeerApp Ltd.
PeerApp enables network operators to meet the exploding consumer demand for over-the-top multimedia and data content. Our award-winning UltraBand multiservice transparent caching platform enhances subscribers' quality of experience, improves network efficiency and optimizes content delivery networks by delivering both managed and unmanaged video, audio, file-sharing, software updates, and peer-to-peer traffic from the network edge. PeerApp is the acknowledged leader in transparent caching, with systems commercially deployed by hundreds of operators worldwide. PeerApp is headquartered in Newton, Massachusetts, USA. For more information, visit www.peerapp.com.

PeerApp will be demonstrating the advantages of the UltraBand transparent caching platform at the upcoming Mobile World Congress in the IMA Pavilion, Hall 2, stand 2D 50.

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PeerApp Ltd.
Josh Adelson
Director of Marketing
+1 (617) 795-0977
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