PeerApp Transparent Caching Helps MTN Accelerate Internet Content Delivery for Cyprus

Transparent Caching Solution Boosts Service Quality, Reduces Network Congestion and Cost

Marketwired

NEWTON, MA--(Marketwired - Jul 15, 2013) - PeerApp, the leading provider of transparent caching platforms for Internet content delivery, has been selected by MTN Cyprus to provide its UltraBand transparent caching platform. UltraBand will help MTN Cyprus deliver Internet content, including video and multimedia, with improved quality, while reducing associated network congestion and costs.

MTN Cyprus offers integrated telecommunications solutions for mobile, fixed telephony and broadband services based on its advanced fiber and HSPA+ networks, for private and business clients. They are a member of the MTN Group, a multinational telecommunications company with over 189 million subscribers in 22 countries across Asia, Africa and Europe. UltraBand helps MTN speed content delivery and reduce network costs by automatically detecting and storing popular content, and delivering it locally. MTN Cyprus is the latest MTN operating company to implement PeerApp UltraBand.

"As consumer demand grows for video and data content, transparent caching offers a way for us to provide the best possible end-user quality and control network costs by allowing more careful and efficient planning of our international capacity needs," said Yiannis Michaelides, Switching Networks and Services Planning, Senior Manager, MTN Cyprus. "The solution has allowed MTN Cyprus to sustain the increased data traffic demand from our 3G network, fixed broadband (ADSL/VDSL) services and high capacity fiber offerings to corporate customers. Moreover, the fact that other MTN operating companies have already evaluated and successfully implemented UltraBand gave us additional confidence in the solution."

PeerApp's UltraBand is the world's only transparent caching solution that supports video, HTTP file downloads, software updates and peer-to-peer traffic in a single platform. UltraBand is the most scalable platform in the industry, and it is fully transparent to preserve application logic and ensure freshness of content.

"As a full-service communications provider MTN Cyprus must deliver both mobile and fixed line services with the highest possible quality," said Avi Tenenbaum, senior vice president and general manager, International, PeerApp. "Our UltraBand solution will help them strengthen their position as a market innovator."

About MTN Cyprus Ltd
MTN Cyprus is the second largest telecom provider in Cyprus, with 32% market share in 2012- and growing. MTN Cyprus, known for delivering innovative technology solutions, offers comprehensive services for mobile, fixed telephony and Internet connectivity. MTN Cyprus owns a fiber network and uses HSPA+, or Evolved High-Speed Packet Access, technology, which allows its customers to enjoy high quality, reliable services. With 20 stores, MTN also has the largest retail operations in Cyprus. For more information, visit www.mtn.com.cy

About PeerApp Ltd.

PeerApp enables operators to embrace the exploding demand for over-the-top (OTT) video, multimedia and data content. PeerApp's award-winning multiservice transparent caching platform enhances subscribers' quality of experience (QoE), improves network efficiency, and provides a platform for monetizing OTT content delivery. It does this by intelligently caching and bringing the most frequently requested Internet content closer to the subscriber. As the market leader in transparent caching, PeerApp has systems commercially deployed by hundreds of operators worldwide. PeerApp is headquartered in Newton, Massachusetts, USA. For more information, visit www.peerapp.com and follow us on Twitter @peerapp.

Contact:
Media contact

MTN Cyprus Ltd.
Marlen Michael
Communication & PR Senior Manager
+357 96969351
Email Contact

PeerApp Ltd.
Neal Stein
Red Javelin Communications for Peer App
+1 (321) 473-7407
Email Contact

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