In the past, the wealthy employed staff including a butler, cook, driver and gardener.
Many household jobs have since evolved – a butler can now be a woman in business casual, and the role of the chef can be outsourced to a specialty cook living outside the home.
And then there are other personal services that were never even dreamed of in the Gilded Age. Here are some personal services for the contemporary one percent.
Sample rates: $449 - $3,000 / night for a room on a weekend in May
Butlers have become a buzzword in upscale hotel amenities. Depending on the location, you've got your fireplace butler (who handles all the fire-building steps that may never have been learned by the room occupant), your technology butler (who can provide a phone charger when you forget or perhaps lend an iPad) and a bath butler. The Ritz-Carlton in Miami's South Beach offers a tanning butler.
A person of non-high-net-worth might ask, "What is a tanning butler?" Since the program's inception in 2004, the Ritz-Carlton's tanning butler positions have been filled by hunky young gentlemen who rub on lotion and spritz sunbathing hotel guests with Evian water. The butlers, who earn about $20 per hour plus tips, have oiled up famous hotel guests such as Jessica Simpson, Nick Lachey, Johnny Knoxville and Vivica A. Fox. The Ritz-Carlton also sells Tanning Butler t-shirts, which probably pair nicely with "Bikini Inspector" hats.
Sample rates: plans at Seattle Baby Planners start at $595, higher levels are "by negotiation"
There's so much to plan when a baby is on the way that some couples have begun hiring the pregnancy equivalent of a wedding planner. Maternity concierges can help set up an eco-friendly nursery, decide what items to put on or leave off a baby registry, help stock the freezer for after the baby comes, or advise on what birthing gowns and beauty treatments to get before heading to the delivery room.
When a maternity concierge is dealing with a celebrity client, according to an article in the Financial Times, the job can involve dodging PR nightmares like getting photographed using a different baby stroller every day (because they are bombarded with free promotional baby items).
Sample rates: $24,000 - $93,000 for their "most bespoke service"
Money can buy you love, provided you have at least $24,000 of it to pay for Virginia Sweetingham's matchmaking services for millionaires and billionaires. The London-based firm she works her magic, Gray and Farrar, caters to high net worth individuals who are looking for someone special, and it's not for casual daters.
Starting with the firm's website's only page, the exclusive service is worlds away from dating sites of the hoi polloi. "It has often been said that we are one of the world's best kept secrets and we intend to keep it that way. Our clients' right to privacy is safeguarded at all times and the internet certainly has no place in our business. That is why you will find only limited information on our website. The majority of our clients come to us through personal recommendation or by personal invitation and so already know who we are and how we work."
Sample rates: $8 - $18 / day, depending on size of dog
Cost for a year at high-end rates: $6,570
Zen Chien head chef Megan Montgomery calls her service "Dean and DeLuca for dogs." Her downtown Brooklyn business provides personal pet chef service for dogs. Their additive- and preservative- free menu consists of home-cooked meals delivered weekly, with names sounding worthy of sampling: Mediterranean Lamb, South American Chicken, and zero grain Yogurt Parmesan Chicken.
The human-grade ingredients are sourced from farmers' markets and high-end grocers, and the meals are supplemented with calcium, trace minerals and essential oils.
Other luxurious services available for canines include dog massage and hydrotherapy … or as most pet lovers refer to the free versions, petting and swimming.
Sample rates: N/A
Who can forget the mildly humorous time on "Friends" when Amy, played by guest star Christina Applegate, declared her plans to become a baby stylist who would help babies find their most slimming ensembles. Quoth Ross, "That's not a thing!"
Cut to 2012, Applegate now stars in her own sitcom with a baby, "the Rachel" haircut is so over it's almost in style again, and "baby stylist" is a thing, at least for L.A.-based baby/kids stylist DeBalino. DeBalino, also known as the baby style whisperer, calls her fashion website and blog Babystylista her second baby. Offline, when doing hands-on styling, DeBalino dresses and accessorizes infants and children for everyday life as well as for events, fashion shows and photo and video shoots.
See the full list: Personal Services of the Rich and Famous
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