PETA, known for its shock tactic advertising, has gone for a classic Thanksgiving campaign by pulling at kids' heartstrings.
The animal rights group has put billboards up around schools in Reno, Boise, and Sacramento asking: "KIDS: If you wouldn't eat your dog, why eat a turkey?"
Fox reports that the billboards also ran in Canada during its Thanksgiving season and angered a bunch of turkey producers and farmers.
"It's not classy and not tasteful," Bill Uruski, chairman of the Turkey Producers in Canada, said.
The cute dog/turkey hybrid ran in PETA Thanksgiving ads last year, too.
See the billboard below:
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