BURLINGTON, VT--(Marketwired - Oct 31, 2013) - A new level of sophistication and creativity in bank advertising will soon be visible in the latest bank marketing campaign from Shark Communications. Developed for Brookline Bank, a Boston based bank that is part of the Brookline Bancorp (
Peter Jacobs, Shark Communications' Creative Director noted, "The new brand marketing for Brookline Bank represents a focus by Chief Executive Officer Paul Perrault and the bank's executive management for rather sophisticated marketing strategies based on distinguishing the bank in the greater Boston marketplace with well-managed brand image marketing. It's not typical of most bank marketing which tends to be more populated by standard themes such as community, trust, savings rates and various bank products."
Following previous marketing programs established by the agency for Brookline, Shark will execute the new bank campaign across multiple media channels. These channels include search, social, mobile, print and outdoor media.
Shark Communications, and Strategic/Creative Director Peter Jacobs, offers nearly three decades of creative excellence and deep, strategic knowledge of bank marketing. Shark serves a variety of clients with integrated and interactive marketing solutions, with an expertise in bank branding, advertising, web development, SEO/SEM, and digital public relations. For more information please visit sharkcomm.com.