The World's Most Expensive Stuff 2010

BusinessWeek

The Rich Spend Richer

More from BusinessWeek.com:

Art to Cigars: A Shopping List for the Superrich

New York's Most Expensive Real Estate

The 50 Most Expensive Small Towns in America 2010

For the world's wealthiest, money is no object when extraordinary things enter the market—even during a global recession. Items may be deemed "priceless" for their cachet, beauty, rarity, or historic significance. Extremely well-to-do consumers have paid $3 million for a gold iPhone, but more unbelievable sums have been offered for elite luxury goods. To identify some of the biggest sales ever made, Bloomberg Businessweek combed through years of news reports and blogs and spoke with high-end retailers and auction houses. We looked at objects ranging from automobiles and boats to jewelry and electronics. The biggest price tag is for the Russian billionaire Roman Abramovich's new megayacht, the Eclipse, which is expected to cost as much as $1.2 billion. While average consumers cut spending during the recession, the market for diamond-studded accessories and high-end art has been surprisingly resilient. The economy has not deterred aficionados with the means to spend, says Bo Bengtsson, president of Transmission Audio, a company in Sweden that recently introduced a $2 million speaker set. "I've been getting calls from very rich people who are also huge music lovers," he says.

View gallery

.

Most Expensive Television

PrestigeHD Supreme Rose Edition by Stuart Hughes
Price: $2.3 million*
More from Yahoo! Finance:

Find a Great Deal on a Lavish Home

You vs. Peers: A Money Comparison

What to Avoid Buying in Bulk

See More Content Like This
Swiss luxury television maker PrestigeHD asked Stuart Hughes of Goldstriker International to design a spectacular piece for the company, says Hughes. So he took a 55-inch PrestigeHD television and covered it in 28 kilograms of 18-carat rose gold and 72 diamonds. Alligator skin was hand sewn into the bezel. This limited edition TV, introduced just this year, surpasses Hughes' £1 million television for PrestigeHD, which uses 22-carat yellow gold and 48 diamonds. PrestigeHD CEO Simon M. Troxler says the company is close to closing its first contract for the Supreme Rose Edition and "we are very confident that the limited edition of only three TVs will be sold out soon."

*Price converted from £1.5 million

View gallery

.

Most Expensive Hotel Room

Royal Penthouse Suite, Hotel President Wilson in Geneva
Price: $65,000 per night

This palatial suite, which occupies an entire floor of the hotel and measures 18,083 square feet, has 10 rooms and seven bathrooms. It was renovated in January 2009 to add a new private fitness area, according to a spokesperson.

View gallery

.

Most Expensive Motorcycle

Dodge Tomahawk V10 Superbike
Price: $700,000

The Dodge Tomahawk, a 1,500-lb. motorcycle with four wheels, has a Dodge Viper's V10 engine and can go from zero to 60 mph in 2.5 seconds, according to Edmunds.com. The top speed is estimated to be more than 300 mph. The vehicle, which made its debut at the 2003 North American International Auto Show in Detroit, was reportedly priced at $550,000, but a Dodge spokesperson confirmed to Bloomberg Businessweek that two units were sold at an even higher $700,000.

View gallery

.

Most Expensive Cell Phone

iPhone 3GS Supreme Rose by Stuart Hughes
Price: $2.97 million*

Stuart Hughes—who also designed the most expensive television—made headlines in 2009 when he crafted a 22-carat gold iPhone studded with 53 diamonds for an unnamed Australian businessman for £1.92 million. More recently, he says, he was commissioned to make an even pricier version of the phone in 18-carat rose gold with hundreds of diamonds, including a single-cut, 7.1-carat diamond for the main navigation button.

*Price converted from £1.93 million

View gallery

.

Most Expensive Golf Club

Long-Nose Putter Stamped "A.D.," attributed to Andrew Dickson
Price: $181,000

An "A.D." stamp on this circa 18th century, long-nose putter is attributed to Andrew Dickson, the oldest known clubmaker to mark his clubs. He is said to have served as a caddy to the Duke of York as a young boy, according to Sotheby's. This item was estimated to sell for $200,000 to $300,000 but fetched $181,000 in a Sotheby's auction in New York in 2007.

View gallery

.

Most Expensive Car

1954-55 Mercedes-Benz W196
Price: $24 million

Think a brand-new $1.7 million Bugatti Veyron is expensive? Try the Mercedes-Benz W196, which won the Grand Prix in 1954 and 1955, and sold at auction in 1990 for a staggering $24 million. According to the U.K.'s Times Online Times Online, Mercedes donated the car to the National Motor Museum at Beaulieu in the 1980s, which later sold it for £1.5 million to finance a museum renovation. It was again sold in 1990 to a French industrialist for $24 million but changed hands once more to a German industrialist for less than half that sum.

View gallery

.

Most Expensive House

Antilla
Price: $1 billion

According to a February report by Property Magazine, the most expensive house in the world, named Antilla (in picture above at left), is in downtown Mumbai, India, and will be the residence of Reliance Industries Chairman Mukesh Ambani. The 27-story, 570-foot-tall tower has a helipad, a health club, and a six-floor garage that can hold 168 cars. Each level has gardens. It will be serviced by a staff of 600 people. Some reports list the price of the house at $2 billion. The architecture and design firms working on this project, Perkins + Will and Hirsch Bedner Associates, declined comment.

View gallery

.

Most Expensive Yacht

Eclipse
Price: £1.2 billion

This 560-foot-long yacht has two helipads, 11 guest cabins, two swimming pools, three launch boats, an aquarium, and a minisubmarine that can dive to 50 meters below the ocean surface, according to London's Daily Mail. The master bedroom and bridge have bulletproof glass, and the security system includes missile detection systems that warn of incoming rockets. The owner Roman Abramovich, a Russian billionaire who also owns Britain's Chelsea Football Club, reportedly fitted the yacht with a laser system that prevents paparazzi from taking photos. It was built by Blohm + Voss in Hamburg, Germany.

View gallery

.

Most Expensive Speakers

Transmission Audio Ultimate System
Price: $2 million per pair

With a total of 12 units—four dipole subwoofers, two dipole mid-woofers, four dipole medium-frequency and high-frequency ribbon panels, and two dipole high-fidelity super ribbon panels—Transmission Audio's Ultimate speaker system is a hefty piece of equipment, spanning 37 feet and weighing 5 metric tons. All units are made from aircraft aluminum and have stands in polished red or black granite. The set was introduced in late 2009, and so far two pairs have been preordered, says Bo Bengtsson, president of Transmission Audio. None has yet been delivered, as the assembly time is about six months.

View gallery

.

Most Expensive Ring

Chopard Blue Diamond Ring
Price: $16.26 million

The centerpiece of Chopard Blue Diamond Ring is a 9-carat blue diamond (in photo) with diamond shoulders. The 18-carat white gold band is paved with diamonds. It sold overseas in 2007 to a fancy color diamond collector, reportedly for $16,260,000, but a Chopard spokesperson says the estimated value of the ring today is $18,561,310.

See the full slideshow of The World's Most Expensive Stuff

Rates

View Comments (0)

Recommended for You

  • Tycoon buys 30 Rolls-Royces for Macau hotel

    A Hong Kong tycoon has placed the biggest ever order for Rolls-Royce cars, agreeing to buy 30 Phantoms to chauffeur guests at a luxury resort he's building in the global gambling capital of Macau. Stephen Hung's $20 million purchase surpasses the 14 Phantoms bought by Hong Kong's Peninsula Hotel in…

    Associated Press
  • Enjoy this refreshing Triple Play offer!

    Get FIOS TV Mundo starting at $79.99/mo. w/ no annual contract + 2-yr. price guarantee. Or sign for 2 yrs. & get a $300 prepaid Visa. Click here.

    AdChoicesVerizon FiOS ®Sponsored
  • Tycoon's arrest sends shock wave through Russia

    Tycoon's arrest sends shock wave through Russia MOSCOW (AP) — The arrest of a Russian telecoms and oil tycoon has sent shock waves through the country's business community, with some fearing a return to the dark days of a decade ago, when the Kremlin asserted its power by imprisoning the country's…

    Associated Press
  • Before You Buy Alibaba, Check Out 4 Top China Stocks

    Before You Buy Alibaba, Check Out 4 Top China Stocks While investors gear up for Alibaba Group 's (BABA) hotly anticipated initial public offering, don't forget about other Chinese stocks that are worth keeping an eye on. Today's Young Guns Screen of

    Investor's Business Daily
  • As Fed takes baby steps, Cramer's trick for profit

    In turn, Cramer says making money in the market, involves looking at the environment through the lens of the Fed. "The trick is to remember that they speak for the common person," Cramer said. "The Fed wants the common person to make money." With that backdrop always in mind, Cramer says it becomes…

    CNBC
  • Costco Stores in Canada to Stop Taking American Express

    “The credit card relationship between American Express and Costco Wholesale Canada will not be renewed when it expires” on Dec. 31, the company said today in an e-mail to Canadian customers. The message was attributed to Lorelle Gilpin, vice president of marketing and membership for Costco…

    Bloomberg
  • Play

    Citi, Bank of America Offer Discounted Mortgages

    Citigroup and Bank of America will offer mortgages at discounted interest rates to help borrowers with low incomes or subprime credit. AnnaMaria Andriotis joins MoneyBeat. Photo: Getty.

    WSJ Live
  • "The Retiree Next Door": How successful retirees stretch their savings

    "The Retiree Next Door": How successful retirees stretch their savingsBy the time she hit her late 40s, Toni Eugenia wasn’t sure she would ever be able to retire. Eugenia, 56, a pharmacy technician who lived in Houston, was nearly $200,000 in debt and

    Yahoo Finance
  • Norwich Information Security MS

    Online, accredited, top ranked. NSA Center of Academic Excellence. Recognized by the Department of Homeland Security. Download your free brochure!

    AdChoicesNorwich UniversitySponsored
  • CNBC Anchor Calls Out Fed-Hater Bill Fleckenstein In Startling Shouting Match

    CNBC Bill Fleckenstein of Fleckenstein Capital appeared on CNBC's Futures Now program on Tuesday. Futures Now host Jackie DeAngelis came out swinging, asking Fleckenstein right at the top if he was willing to admit that he had misunderstood monetary policy. Sounding taken aback, Fleckenstein…

    Business Insider
  • Beanie Babies creator's sentence debated in court

    Beanie Babies creator's sentence debated in court CHICAGO (AP) — Federal prosecutors seeking to put the billionaire creator of Beanie Babies in prison for hiding millions in Swiss bank accounts told appellate court judges Wednesday that the toymaker's sentence of probation threatens to erode the…

    Associated Press
  • Apple to unveil new iPads, operating system on Oct. 21 : report

    The company plans to unveil the sixth generation of its iPad and the third edition of the iPad mini, as well as its operating system OS X Yosemite, which has undergone a complete visual overhaul, the Internet news website said. Trudy Muller, a spokeswoman for Apple, declined to comment. The iPad is…

    Reuters
  • Gilead Stock Is Falling On These Drug Setbacks

    Gilead Stock Is Falling On These Drug Setbacks Gilead Sciences (GILD) shares are backsliding Wednesday on news that the patient drop-out rate for hepatitis C drug Sovaldi is quadruple that of clinical trials. In addition, the biotech's Phase 2 study results

    Investor's Business Daily
  • Margaritaville casino owners seek bankruptcy

    The owner of Biloxi's Margaritaville casino has filed for Chapter 11 bankruptcy protection Tuesday, only hours before a hearing where the landlord aimed to seize the property. The filing by MVB Holding LLC in U.S. Don Dornan, a lawyer for landlord Clay Point LLC, said the company had planned to ask…

    Associated Press
  • Play

    What the Fed Meeting Means for Bonds

    Janet Yellen & Co. are expected to hint at their timetable for raising interest rates. Here's how investors should prepare ahead of the meeting.

    WSJ Live
  • Here's What Mark Cuban Wishes He Knew About Money In His 20s

    Cuban is the owner of the Dallas Mavericks basketball team. Billionaire investor and entrepreneur Mark Cuban is generous with his advice. When we asked him what he wishes he'd known about money in his 20s, he said:

    Business Insider
  • Embraer to sell 50 E-175 jets to Republic in $2.1 billion deal

    Brazil's Embraer SA, the world's third largest commercial planemaker, said on Wednesday it booked a firm order from U.S. The deal, which will be included in Embraer's order book for the third quarter, is valued at $2.1 billion, the planemaker said in a securities filing. The planes will be operated…

    Reuters
  • SHOE COMPANY: Our CEO Just Disappeared And Most Of The Money Is Gone

    "and like that: he's gone." This is an actual headline from a company press release: "CEO and COO disappeared, most of the company's cash missing." (Via FastFT) In a statement, German-based shoe company Ultrasonic said its CFO,  Chi Kwong Clifford Chan, has been unable to reach the company's CEO,…

    Business Insider
  • Billionaire Investor Says Chinese People Work Harder And Western Companies Could Face Deep Trouble After Alibaba IPO

    Michael Moritz, the chairman of VC firm Sequoia Capital, is a huge fan of Chinese internet companies and reiterated his enthusiasm for the Chinese market in an interview with The Wall Street Journal Wednesday. The billionaire investor described the Alibaba IPO as a “major landmark event” that is as…

    Business Insider
  • Top Analyst Upgrades and Downgrades: AEP, BHP, GE, Incyte, 3M, Tyco, Under Armour and More

    Top Analyst Upgrades and Downgrades: AEP, BHP, GE, Incyte, 3M, Tyco, Under Armour and More Stocks were firm on Wednesday morning ahead of the FOMC meeting outcome. Tuesday’s rally may have sparked higher interest again, and investors are looking for bargains

    24/7 Wall St.
  • Don't buy Alibaba stock: 'Dean of Valuation'

    Investors should steer clear of Alibaba , valuation expert Aswath Damodaran said Wednesday. On CNBC's " Fast Money ," Damodaran, a professor of finance at New York University's Stern School of Business, noted that he was looking at Alibaba stock from the perspective of a long-term investor, not a…

    CNBC
  • Get a Move On With Budget Truck

    Starting college can be tough, but moving to your dorms doesn’t have to be! Make the move easier by renting a Budget Truck.

    AdChoicesBudget TruckSponsored
  • 6 Things Debt Collectors Wish You Knew

    The work debt collectors do is not popular, and has become increasingly derided by those who don’t like what we do or simply don’t know the facts about debt collection. Too often, debt collection is painted with a broad brush to create a portrait that isn’t accurate, and doesn’t properly educate…

    Credit.com