NEW YORK, March 19, 2013 (GLOBE NEWSWIRE) -- Voltari, a division of Motricity (MOTR) and the leader in predictive targeting for mobile consumers, today announced the appointment of Michele Sweeney as Regional Vice President of North American Sales, overseeing the western U.S. region.
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Sweeney brings an extensive background rich in advertising and marketing to Voltari. From mobile and display marketing to custom applications, her work has been focused on deploying leading-edge technologies for advanced marketing initiatives. Sweeney has more than 20 years of experience in media and marketing in the B2C and B2B advertising markets with companies including Cardinal Path, NetShelter Technology Media, Nimblefish Technologies and Kadium.
"Michele Sweeney has built several digital revenue operations over the past 20 years with tremendous results and growth trajectories comparable to Voltari's," said Rich Stalzer, Motricity CEO. "She possesses a powerful combination of strategic thinking and client service, and we look forward to benefiting from her relationships and leadership for our west coast operations."
Sweeney honed her skills and passion for media for more than 15 years at Ziff-Davis Publishing and at CMP Publishing, where she was Group Director of the games and entertainment division and Vice President of business development at CMP's B2B portal SmartAge.
"Mobile marketing is poised to become the epicenter of digital advertising efforts for leading brands within the next few years. Voltari, with its innovative Voltari Connect predictive analytics platform, is the product that can propel and demonstrate great mobile marketing effectiveness for these companies," said Michele Sweeney. "The precision of targeting and the efficacy of campaigns on Voltari Connect are unparalleled. I'm excited to be at the forefront of the mobile marketing revolution."
Motricity (MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit www.motricity.com
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Voltari empowers brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven marketing and advertising solutions. Leveraging advanced predictive analytics capabilities; Voltari delivers the right content to the right person at the right time. Voltari is a division of Motricity (MOTR). For more information, visit www.voltari.com.
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