Mon, May 28, 2012, 4:34 PM EDT - U.S. Markets closed for Memorial Day

New Playbook OS is RIM’s Attempt to Get Back in the Tablet Game

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Research In Motion  reveals its Playbook update, which remedies two major critiques the original OS: evolved email and Google Android apps.

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The Playbook OS 2.0 is available as a free download for current users and is already integrated into the new tablets. The biggest boost the new OS received was its email, which no longer requires the user to have a BlackBerry. RIM has finally caught up with other device designers, allowing Playbook users to access both personal and professional email as well as messages from the social media trifecta: Facebook, LinkedIn and Twitter. Social features are also integrated into the tablet’s planning apps.

Speaking of apps, the company promises not only more options in its own library (RIM said it had 60,000 earlier this month and is adding “thousands” more), but also “a range” of Android apps. Finally, RIM’s video store, featuring 10,000 movies and TV shows, will be the icing on the content cake. However, the store will only initially be available in the U.S.

BlackBerry bonus: Those who do own the RIM smartphones can connect them to the tablet and use their keyboards to input text on the Playbook. This announcement was expected at Mobile World Congress, leaving many wondering what RIM has in store for next week.

Here’s how shares of RIMM are trading now:

Research In Motion Limited : RIMM shares recently traded at $15.09, up $0.02, or 0.13%. They have traded in a 52-week range of $12.45 to $69.34. Volume today was 1,891,940 shares versus a 3-month average volume of 23,498,900 shares. The company’s trailing P/E is 3.58, while trailing earnings are $4.25 per share.

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To contact the reporter on this story: Lindsey Grossman at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

 

2 comments

  • anonymous  •  3 months ago
    I don't really think that this is about Rim getting back into the tablet game. The question remains. Will consumers get back into Rim and stop the hemorraging? That means will people actually buy RIM's stuff? Anybody can give stuff away? At this point it looks like Rim can only sell about 125,000 tablets a month. And that's at about cost or less.
    • Gambrinus 3 months ago
      The question will be answered over the next few months. So far, it looks hot.
    • anonymous 3 months ago
      What do you mean hot? The update only came out hours ago. It hasn't even been a day. Meanwhile Apple has signed up another carrier in China.
  • James  •  Toronto, Canada  •  3 months ago
    Rim's strategy is the same as the years long BOGO giveaways by Verizon which failed miserably in stemming the huge losses in business. Verizon had cut the BOGOberrys and now selling tons of iPhones and Android phones while ditching Rim junks. Rim is now footing the costs in peddling the Blackberry 10 / QNX junk. Rim wrote off $450 million last year in Playbooks, and is certain to write down a lot more this year for the continued efforts to peddle the junky, useless and unwanted QNX Playbooks.
 
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