Playrific 2.0 Advanced App Creation, Publishing and Analytics Platform Brings Brands, Consumers Together on Mobile With New Speed, Economy and Insight

BILLERICA, MA--(Marketwired - Nov 26, 2014) - Playrific, Inc., publishers of popular kids' apps for leading and emerging brands, today introduced Playrific 2.0. The patent-pending platform launches mobile strategies and apps in a fraction of the time and costs of competitive approaches, with analytics and features to drive engagement and inform strategies. With $4.2M invested in the company, Playrific and its partner brands can leverage real-time COPPA-compliant intelligence to engage more immediately and fully with target consumer communities.

Playrific also today announced agreements with 23 North American and global brands. New partners include K'NEX, the Orb Factory's Pixel Pops, puzzle and game maker Geotoys, and TV/video properties such as Discovery Digital Networks' Animalist "Breaking Trail with Coyote Peterson," Canada's "Prime Radicals," the award-winning "Bumblz" childrens' animated series and Honest Entertainment's early childhood "World of Oo" series. Nemours BrightStart! (a division of Nemours Pediatric Children's System, is a program dedicated to the prevention of reading failure in young children), The Beijing Dream City Culture Company's popular "Ali The Fox" (a little red fox from China) and a dozen other brands are also new Playrific partners (see below).

"Successful brands have a unique, carefully developed voice and personality that can get lost in the 3^rd party development process. Despite all of the time and money spent, sometimes apps fall flat -- kids are unpredictable and even the biggest brands occasionally get it wrong," observes Playrific, Inc. CEO and Founder Beth Marcus. "The V.2 platform substantially reduces risks and investments: existing brand assets morph to become activities that grab attention, and our advanced publishing flexibility coupled with actionable insight can sustain engagement long after other apps are deleted or forgotten. Kids vote with their fingers. We collect and act on the resulting insight."

The substantially-upgraded app platform offers three key advantages: real-time market intelligence in assured compliance with COPPA for actionable market insight on young consumer communities; seamless, frictionless content updates that allow brands to rapidly provision apps with more of desired content; and the ability to move from concept to app launch within weeks at very low cost. The new platform's in-app purchase, couponing capabilities and other platform-level features also help brands serve younger consumers.

Other new Playrific brands include: Out of the Box Toys' "Pre-Bot," Outset Media's "Professor Noggin's," HLL Designs' "The Public Zoo" (creators of BobbyJack, with Valero Enterprises), "Lovi & Dovi" from Inoochi and Remarkable Brands, the Global Green Pals, Gamemasters, Clued In Kids, "Madd Capp Games," Pie Grande's "Condorito," "Pink Chillies" and "Dream Big World."

About Playrific:

Playrific publishes apps kids love for premium and emerging kid-facing consumer brands. Its patent-pending Mobilize Your Content™ publishing platform was developed with more than four years of intensive testing by young consumers. Its advanced analytics are stringently COPPA-compliant by design, enabling continuous content evolution to match kids' usage patterns and prevailing trends. This insight helps Playrific apps substantially out-perform competitive app publishing solutions.