Plummeting Olympics Ratings Are Millennials' Fault, Obviously
Millennials are causing some serious issues, if you go by the news. First, everyone was sure our non-horniess will lead to the death of the human race (spoiler alert: we are, indeed, having sex), and now, we're ruining the Olympics, too, according to Bloomberg.
Compared to the 2012 London games, Olympics viewership has gone down 17 percent. That number increases to 25 percent in the 18-to-49-year-old age demographic. "Sports is less ingrained in the younger demographic," Brandon Ross, an analyst at BTIG Research, told Bloomberg. "It has been replaced by other things like video games and e-sports and Snapchat feeds."
In fact, chief executive officer of NBCUniversal Steve Burke claimed back in June that his worst Olympics "nightmare" was that the ratings would be down 20 percent. "If that happens, my prediction would be that millennials had been in a Facebook bubble or a Snapchat bubble and the Olympics have come, and they didn't know it," he said.
The problem couldn't possibly be related to the controversy surrounding Rio's water problem or its corruption issues. It's because of us selfish, entitled millennials. We just can't get our damn faces away from our phones long enough to give a shit about our globe coming together in sport. Guess the the International Olympics Committee shouldn't have banned GIFs, huh?
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