PocketFinder Heads to Phoenix with Two NASCAR Champions

PIR’s ServiceMaster 200 and Lucas Oil 150

Business Wire

IRVINE, Calif.--(BUSINESS WIRE)--

Location Based Technologies, Inc. (LBAS), maker of the PocketFinder vehicle and personal GPS devices, announced today that 2011 NASCAR Nationwide Series “Rookie of the Year” Champion and Sprint Cup driver Timmy Hill will drive the #23 PocketFinder Chevrolet in the ServiceMaster 200 (SVM) and two-time Canadian NASCAR series Champion DJ Kennington will drive the #1 PocketFinder Chevrolet in the Lucas Oil 150 with both events at Phoenix International Raceway this weekend.

PocketFinder GPS solutions allow you to stay in touch with your family or business. Know where loved ones, pets and any powered vehicles are located with the touch of a button. See them on a map from your computer or while you are on the go with free mobile Apps. They are simple to use and very accurate.

“LBT is excited to have two top quality, highly competitive drivers in this weekend’s races,” said Dave Morse, CEO. “DJ is from Canada and we are excited to launch our products through select retailers in Canada for the coming holiday season. Giving people the ability to ’see’ where their children and favorite vehicles are from anywhere and at any time is a great gift of protection and love,” he added.

Race events including practice and qualifying featuring the PocketFinder racing teams will be televised on ESPN2 and Fox Sports 1 and well as broadcast live on MRN radio.

Rick Ware stated, “PocketFinder and RWR are teaming up with two great championship quality drivers and NASCAR personalities. Collectively, we continue to spread the word about PocketFinder, the undisputed leader in personal and vehicle GPS units. You can track your vehicle, your kids, your pets and your favorite NASCAR driver if needed!”

About Location Based Technologies

A publicly traded company, Location Based Technologies (LBAS) designs and builds dedicated GPS products and services (for the family car, family member or pet) that are affordable and easy to use. The Company’s consumer products are sold under the PocketFinder brand, and its commercial products are sold under the LBT brand. For more information, visit: www.pocketfinder.com or www.locationbasedtech.com.

About Rick Ware Racing

Rick Ware Racing (RWR) has competed in every NASCAR sanctioned series, ARCA Series, the WMA Motocross Series, AMA Arenacross, Motocross and Supercross Series, Summer X-Games and United Sports Car Series.

PocketFinder and Location Based Technologies, Inc. are trademarks of Location Based Technologies, Inc. registered in the U.S. and other countries.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, system interruption, inventory, government regulation and taxation and payments. More information about factors that potentially could affect Location Based Technologies’ financial results is included in Location Based Technologies’ filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Contact:
Location Based Technologies, Inc.
Investor Relations:
General Counsel
Gregory Harrison, 888-600-1044 ext. 9
info@pocketfinder.com

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