PocketFinder and NASCAR Nation at Season Finale

Campaign Features Two Products & GPS Technologies

Business Wire


Location Based Technologies, Inc. (LBAS), maker of the PocketFinder vehicle and personal GPS devices that allow others to “see” and track location information, announced today that the company will continue its NASCAR based awareness campaign with a doubleheader event for the NASCAR championship weekend at Homestead-Miami Florida.

For the final race events of 2013 season, Sprint Cup driver and 2011 NASCAR Nationwide Series “Rookie of the Year” Champion Timmy Hill will drive the #23 PocketFinder Chevrolet in the Ford Ecoboost 300 (NYSE:F) and two-time Canadian NASCAR series Champion DJ Kennington will drive the #84 Chevrolet in the Ford Ecoboost 200 with both events featured at Homestead-Miami Speedway.

“These races feature the best of the best and finalize the 2013 standings,” said Dave Morse, CEO of LBT. “LBT is proud to be partnered with NASCAR, DJ and Timmy in this weekend’s races at Homestead. Many NASCAR fans now have the ability to locate their cars, boats, RV’s, ATV’s and people that they love with the touch of a button from anywhere and at any time,” he added.

Race events including practice and qualifying laps will feature the PocketFinder vehicles and will be televised on ESPN and FOX Sports 1, as well as broadcast live on MRN radio and Sirius satellite channel #90.

“This weekend we are excited to again feature PocketFinder to NASCAR fans in our continued awareness campaign. We have Timmy and DJ back in the cars for a back to back effort to represent the company and their great tracking technologies. What race fan wouldn’t want to know where their car, truck, RV or toy was right from their phone?” stated Rick Ware.

About Location Based Technologies

A publicly traded company, Location Based Technologies (LBAS) designs and builds dedicated GPS products and services (for the family car, family member or pet) that are affordable and easy to use. The Company’s consumer products are sold under the PocketFinder brand, and its commercial products are sold under the LBT brand. For more information, visit: www.pocketfinder.com or www.locationbasedtech.com.

About Rick Ware Racing

Rick Ware Racing (RWR) has competed in every NASCAR sanctioned series, ARCA Series, the WMA Motocross Series, AMA Arenacross, Motocross and Supercross Series, Summer X-Games and United Sports Car Series.

PocketFinder and Location Based Technologies, Inc. are trademarks of Location Based Technologies, Inc. registered in the U.S. and other countries.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, system interruption, inventory, government regulation and taxation and payments. More information about factors that potentially could affect Location Based Technologies’ financial results is included in Location Based Technologies’ filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Location Based Technologies
Investor Relations:
General Counsel
Gregory Harrison, 888-600-1044 ext. 9
View Comments