TORONTO--(Marketwired - Aug 15, 2013) - ARTHUR, television's longest-running children's animated series, is making its latest adventure personal by inserting fans into its world with customized party invites, thank you notes, and party photo compilations that feature short animated video clips from Percy3D's PercyVites site.
Percy3D, a video personalization platform that encourages people to create their own personalized video moments using the latest 3D visual effects and multimedia technologies, announced it has acquired digital party product rights to the ARTHUR brand in a licensing deal with producers, WGBH Boston and Marc Brown. The arrangement will allow Percy3D to develop a digital party product line around the ARTHUR franchise by taking various clips of the animated series and combining them seamlessly with a child's celebration details and photos to create digital party invites for the next generation of tech-savvy kids.
"ARTHUR has always been about the basics of reading and writing as well as encouraging positive social skills," said ARTHUR creator Marc Brown. "To have another medium, such as PercyVites, assist kids in embracing those same ideas in an interactive manner is an exciting concept. We look forward to providing parents with a way of getting their children involved in party planning activities, while learning as well."
The television series ARTHUR, whose protagonist is an eight-year-old aardvark, is aimed at viewers between four and eight-years-old. The cartoon encourages an inquisitive audience to actively participate in their surroundings and features stories that kids can relate to. With these new products, Percy3D provides an immersive digital experience where viewers can see themselves "interacting" with Arthur's world.
"ARTHUR has remained one of the highest-rated weekday children's series on PBS, so when the opportunity to bring ARTHUR into the PercyVites world presented itself, we were extremely excited," said Julie Steiner, founder and president, Percy3D. "Today's generation is growing up in a visually-rich and social media-centric environment that's focused on adults, so we're delighted to bring an animated and educational character like Arthur to life in an immersive medium specifically meant for kids."
Available to consumers on a redesigned PercyVites site that launched in May, ARTHUR joins a cast of characters such as Caillou and Johnny Test, whose video clip templates can be transformed into personal party invites, thank you notes, and party memory compilations. Additional ARTHUR invitation and thank you clip templates will also be available to choose from within the month. ARTHUR digital party products range in price from $0.79 to $2.99 each.
ARTHUR, based on the best-selling books by Marc Brown, is television's longest-running children's animated series. Over the past 16 seasons, ARTHUR has remained one of the highest-rated weekday children's series on PBS among children 4-8. ARTHUR has won numerous awards, including the George Foster Peabody Award, a BAFTA, and six Daytime Emmys® -- four for Outstanding Children's Animated Program. ARTHUR is produced by WGBH Boston and 9 Story Entertainment. Executive producers are Carol Greenwald (WGBH), Vince Commisso (9 Story), and Marc Brown (Marc Brown Studios). Directed by Greg Bailey. Funding for ARTHUR is provided by public television viewers. Corporate funding is provided by Chuck E. Cheese's®.
Percy3D is a video personalization platform company which powers cutting-edge immersive technology products. The Percy3D team collaborates with content owners to develop character-licensed concepts for customization using the same 3D visual effects seen in the movies. Our proprietary personalization engine marks areas of video to customize with text and/or photos directly into a scene, thereby becoming part of the licensed character's world. To capitalize on this technology, Percy3D developed PercyVites, the most personalized interactive video tool in the party product and planning category. Users are able to create unique personalized video invitations, thank you notes, and photo memory compilations by customizing clips featuring much-loved licensed characters. PercyVites can be played on smartphones, tablets, home computers, and connected TVs. For more information about Percy3D, go to www.percy3d.com.
- Consumer Discretionary