Earlier this week, MICROS Systems, Inc. (MCRS) declared that its point-of-sale (:POS) solutions platform has been selected by the Village of Bridgeview, parent company of Toyota Park. This was done with the clear intent of ameliorating management and maintenance at an inexpensive price at the Chicago Fire Soccer Club’s home stadium of Toyota Park.
According to this contract, MICROS shall deploy its MICROS 9700 Hospitality Management System (:HMS) with 92 Keyboard Workstation 270 (KW270) POS terminals, 5 Workstation 5A (WS5A) touchscreen terminals and the MICROS Perpetual Inventory and Event Management Solution. This prolific range of POS solutions is not only designed to augment operational efficiencies pervasively in the stadium but also provide state-of-the-art technologies at quite a reasonable cost.
Undoubtedly, MICROS’ renowned goodwill along with its technologically advanced and flexible solutions platform has earned it such a panegyric today. Management’s constant desire to innovate keeping the price factor in mind makes the company’s products so attractive for firms across industries today.
On May 15, 2012, MICROS was selected as the technology partner of G1 Group plc for its large number of restaurants, bars, clubs etc. across Scotland. Hence, contract wins are a perennial affair for the company and is a major highlight of its quarterly results.
However, the company should not be complacent of such awards as advances of this kind are prevalent across the industry it pertains to. On June 5, 2012, Mentor Graphics Corp. (MENT) announced that its Olympus-SoC place and route system has been selected by Hitachi, Ltd. for ASIC development on a large scale basis. Thus, it would be wise for MICROS to remain wary of such competitive moves in order to retain its formidable position in the industry.
The company currently retains a Zacks #3 Rank, which translates into a short-term ‘Hold’ rating. We also maintain a long-term ‘Neutral’ recommendation on the stock.
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