Powerbag, the Ultimate Survival Gear for the Digital Age, Gets Carried Away at CES

LAS VEGAS & COMMERCE TOWNSHIP, Mich.--(BUSINESS WIRE)-- Out in the urban jungle, the tech gadgets we rely on most tend to let us down with batteries dying quicker than ever. The solution? Powerbag, a collection of backpacks, messenger bags, slings and more that charge mobile devices right in the bag.

RFA Brands, creators of Powerbag, will showcase its latest collections of stylish and functional bags with a built-in smart battery and pre-routed charging cables at the International Consumer Electronic Show (CES) in Las Vegas, January 10-13, 2012, in North Hall, Booth #4610, at the Las Vegas Convention Center. Powerbag was recently named a CES Innovations 2012 Award Honoree.

Powerbag is the ultimate charging system disguised as the coolest bag you’ll ever use. Seamlessly integrated into every Powerbag is the exclusive universal smart-charging system, which powers mobile devices that can be charged using a USB cable, including iPad, iPhone, iPod and most leading smartphones, MP3 players, tablets, eReaders, Bluetooth headsets and more, right in the bag.

“Powerbag was created to provide a real solution to the fast growing collection of power-hungry digital devices all of us carry and rely on to stay connected to work, family and friends,” said Ron Ferber, President of RFA Brands, creator of Powerbag. “Our new, expanded portfolio of Powerbag styles offers something for gadget lovers of all ages, from the student, to the business executive, to the young, creative urbanite who lives an always connected digital life.”

How Powerbag Works:

• Powerbag comes with a built-in, lightweight, rechargeable and removable battery for “charge on the go” capability (3000 mAh, 6000 mAh or 9000 mAh batteries available). Plug your Powerbag into any standard wall outlet with the included AC adapter to recharge the internal battery.
• Connect up to four (4) mobile devices at a time using the included pre-routed connectors (1 micro, 1 mini, 1 Apple) and one USB port inside every Powerbag; keep devices connected or plug-in when you need more power.
• The exclusive, universal Powerbag smart-charging system will automatically detect the connected devices in the bag and send the right amount of power to optimally charge each one.

• When plugged in, Powerbag will charge all connected devices first and then charge its own battery.
• Powerbag comes charged and ready to go for immediate use!

New Powerbag Collections for 2012:

Powerbag will introduce several bags from its three collections this year, including:

• Urban Collection – For the young urbanite, these sleek bags accommodate everything for an on- the-go digital lifestyle, including special pockets for your tablet, cellphone and MP3 player. The collection will feature the Underground Backpack, Crosstown Messenger, and Rebel Backpack.
• Executive Collection – For the professional that values form and function, these bags are equipped with the latest in traveler conveniences like the TSA-friendly “Fly Flat” feature as well as a larger battery for extended use. This collection will host the Business Class Pack backpack, the Instant Messenger, Rolling Office and Business Class Case.
• Fūl Collection – Fūl designs stylish bags that appeal to a diverse set of shoppers and lifestyles from students to seasoned business professionals on-the-go. These bags house the ultimate charging system disguised as the coolest bag you’ll ever use. Bags in this collection include the Deluxe Backpack, Backpack, Sling, Tablet Messenger, Messenger and Wheeled Briefcase.

Powerbag is available now starting at $139.99, at Best Buy, OfficeMax, QVC, F.Y.E., WirelessZone, Amazon.com, select college and airport stores, and at www.myPowerbag.com.

About RFA Brands

RFA Brands, innovators in portable power, creates the ultimate survival tools for gadget lovers. Using the highest quality components and cutting-edge design, RFA Brands responds to the latest technological advances by providing products dedicated to restoring everyday balance and fulfilling consumer needs in our on-the-go, always connected digital society. Learn more about Powerbag from RFA Brands at http://www.mypowerbag.com. Learn about other RFA Brands products at http://www.rfabrands.com.

NOTE TO MEDIA: A comprehensive digital press kit for Powerbag including detailed 2012 product catalog and high-resolution images and video is available at http://www.mypowerbag.com/press.