CHICAGO, IL--(Marketwired - September 25, 2013) - Precision Dialogue announced that it has acquired the assets of Bodera, a Social Media Marketing firm that delivers Social CRM strategy for B2B and B2C organizations. Bob Soljacich, co-founder of Bodera, and formerly of Latham SRM, a relationship marketing agency, will join Precision Dialogue immediately. In his role as Senior Vice President, Bob will be working with current and prospective clients to develop an integrated social media strategy. Bob is best known as an innovative leader in developing marketing strategies for a wide variety of brands in numerous industry segments. During his tenure at Bodera and Latham, he assisted brands such as Valvoline, Harrah's, Hawaii Visitors Bureau, Citi Financial, United Stationers and Toyota. Bob brings a wealth of loyalty, relationship and database marketing experience to social media marketing, utilizing advanced analytics and sophisticated engagement strategies.
Precision Dialogue is an analytics-driven customer engagement firm that improves marketing ROI using consumer insights to help clients reach the right audience through personalized, relevant multi-channel messages. The company offers advanced analytics, strategic consulting, customer experience research, creative services, digital marketing and direct mail optimization services. "Over the past year, the demand for Precision Dialogue's social media services has grown exponentially, as more clients embrace an omni-channel marketing strategy. Acquiring Bodera, and bringing Bob on board, adds considerable depth and experience to our social media group," commented Tom Ragen, Precision Dialogue CEO. "Bodera's vision of social marketing, inherent in the brand-consumer dialogue, aligns well with our strategy. Assimilating into the Precision Dialogue organization will be seamless and swift, as Bodera's Social CRM strategy is a natural extension to the Company's existing social media platform."
"I'm excited to join the Precision Dialogue team to help drive ideation and assist in developing more expansive strategies for the Company's social and integrated marketing offerings," commented Bob Soljacich. "As brands strive to understand and synchronize the multitude of marketing channels and technologies out there today, there's a real opportunity for an organization with the collective expertise of Precision Dialogue to succeed."
Precision Dialogue serves a diverse customer base from a broad range of markets including retail, financial services, insurance, telecommunications, pharmaceutical and entertainment. The company is focused on delivering the promise of customer engagement to drive win/win relationships between brands and the customers they serve. Precision Dialogue embraces emerging technologies and platforms, aggressively seeking strategic acquisitions and partnering with tech-savvy entrepreneurs to position the organization among the industry's foremost customer-centric engagement firms.
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