NEW YORK, NY--(Marketwire - December 13, 2012) - With Premier Traveler's fast and furious growth from day one, the need for a proven leader in evolving public relations and marketing strategy became increasingly clear.
"Our first year of publication awarded us with an explosion of growth, and we made an intensive search for the right partner to assist in our marketing efforts," said Adam Rodriguez, Executive Director at PT. "We are extremely pleased to be working with The Limtiaco Company (TLC). Combining PT's editorial focus and eye on global growth with TLC's foundation of experience and long-standing contacts in worldwide and social media will create an integrated and energetic marketing strategy."
TLC's marketing expertise embraces advertising, public relations, digital and social media, message and image development, special events planning and many other forms of marketing outreach. With headquarters in Hawai'i and contacts around the world, TLC is an award-winning member of the Public Relations Society of America. From arranging media gatherings at the Americas Meetings and Events Exhibition (AIBTM) in St. Louis to organizing meetings and press tours for Asia-Pacific Economic Cooperation (APEC), TLC has an extensive portfolio to bring to the table.
"Our team has built a foundation of proven techniques, important contacts and ground-breaking campaigns that have yielded placements reaching an audience of more than 100 million through a range of media," said Teddi Anderson, President of TLC. "Our creative, seasoned professionals will act as consultants, embedding our team within PT's existing marketing structure."
Utilizing a proprietary, web-based program that provides advanced analytics allows TLC professionals to track the effectiveness of each outreach campaign and adjust tactics accordingly. TLC's efforts have been instrumental in garnering attention for a host of locations and corporate entities around the globe. One such example is the Hawai'i Convention Center, which grew from being a relatively unknown entity to being recognized for its enormous economic importance in a niche market.
"We are really looking forward to working with PT," added Anderson. "We will align our marketing efforts with the business goals of the magazine, and create an integrated marketing strategy to achieve those objectives. Above all, we are passionate about our clients!"
Premier Traveler was created as an outlet for its readers' voices to be heard. Perpetually on-the-go (both domestically and abroad), with high expectations and a taste for luxury, PT readers always have something to share -- a personal experience, an opinion, a suggestion, a question -- and PT was designed to listen and to get the answers readers need.
"Our readers are both intelligent and extremely discriminating," said Ally Miola, PT Editor-in-Chief. "They communicate well with us -- and we listen. And while we are looking to grow our audience, we are dedicated to keeping it selective."
"We are focused on a specific niche -- people who travel extensively, both domestically and abroad," added PT Publisher Linda Vaughan. "For our readers, we are almost like a private club of sorts."
As frequent worldwide travelers, PT readers demand premium products and services -- but they still appreciate a good deal. That's why they turn to PT for the latest travel news and information, exciting promotional offers and candid hotel and flight reviews. By sharing a personal connection with its readership, PT is more than just another magazine. It's like having a friend in the travel business.
"The partnership with TLC is an exciting next step for us," said Jake Porter, CEO of PT. "We can't wait to get started."
To which Rodriguez quipped, "TLC's superior PR strategies aside, our readers can attest to the fact that meeting in Hawai'i certainly takes the sting out of traveling for business."