Premium Brands Holdings Corporation Announces Intention to Make Normal Course Issuer Bid

Marketwired

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 13, 2012) - Premium Brands Holdings Corporation (PBH.TO)(PBH-DB.TO)(PBH-DBA.TO)(PBH-DBB.TO) (the "Corporation") announced today acceptance by the Toronto Stock Exchange (the "TSX") of its Notice of Intention to Make a Normal Course Issuer Bid through the facilities of the TSX.

The Corporation is proposing to purchase, for cancellation, up to 5% of its issued and outstanding Common Shares, and up to 10% of the public float of each of its issued and outstanding Convertible Debentures, namely:

i. 1,048,104 Common Shares (PBH.TO);

ii. $2,754,800 7% Convertible Debentures (PBH-DB.TO);

iii.$5,750,000 5.75% Convertible Debentures (PBH-DBA.TO); and

iv. $5,750,000 5.70% Convertible Debentures (PBH-DBB.TO),

for a period commencing August 15th, 2012 to August 14th, 2013 (the "Purchase Period").

As at the close of business on August 3rd, 2012 the total number of issued and outstanding securities of the Corporation was:

i. Common Shares - 20,962,092

ii. 7% Convertible Debentures - $27,548,000

iii.5.75% Convertible Debentures - $57,500,000

iv. 5.70% Convertible Debentures - $57,500,000

The maximum number of each class of securities that the Corporation may purchase pursuant to the Issuer Bid in any single day (unless other exemptions are available) is as follows:

i. Common Shares - 8,530;

ii. 7% Convertible Debentures - $26,000;

iii.5.75% Convertible Debentures - $5,000;

iv. 5.70% Convertible Debentures - $68,000.

The Corporation has not made any purchases under any other Issuer Bid in the last twelve months.

The Corporation is proceeding with this Issuer Bid because its board of directors believes that, from time to time, the market price of the Corporation's securities may not adequately reflect the current value of, or prospects for, the Corporation's business. Accordingly, the Corporation's board of directors believes that the Corporation's securities may, at such times, represent an attractive opportunity to realize additional securityholder value, and that the purchase of such securities at such times would be an appropriate use of the Corporation's available funds.

The Corporation may commence purchases of its securities on August 15th, 2012, at times and in quantities determined by it. All purchases will be made on the open market through the facilities of the TSX in accordance with its policies. The price to be paid by the Corporation for its securities will be the market price at the time of acquisition.

Premium Brands owns a broad range of leading specialty food manufacturing and differentiated food distribution businesses with operations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Washington State and Nevada. The Company services over 26,000 customers and its family of brands and businesses include Grimm's, Harvest, McSweeney's, Bread Garden Go, Hygaard, Hempler's, Quality Fast Foods, Gloria's Best of Fresh, Harlan's, Creekside Bakehouse, Centennial FoodService, B&C Foods, Duso's Fine Foods, Maximum Seafood, SK Food Group, Hub City Fisheries, Audrey's, Deli Chef and Piller's.

Contact:
George Paleologou
Premium Brands Holdings Corporation
President and CEO
(604) 656-3100

Will Kalutycz
Premium Brands Holdings Corporation
CFO
(604) 656-3100
www.premiumbrandsholdings.com

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