Sept 30 (Reuters) - The following are the top stories on theNew York Times business pages. Reuters has not verified thesestories and does not vouch for their accuracy.
* King.com Ltd, the British mobile gaming company best knownfor its hit puzzle game 'Candy Crush Saga', has filed for apublic offering in the United States, according to peoplebriefed on the matter. It has also retained Bank of America Corp Merrill Lynch, Credit Suisse Group AG andJPMorgan Chase & Co to lead the offering, according tothe people, who spoke on the condition of anonymity because thelisting process is being done in secret. ()
* The Securities and Exchange Commission's insider tradingtrial against Mark Cuban, the billionaire who regularly sitscourtside to cheer on his Dallas Mavericks basketball team, opens in a federal courtroom in Dallas on Monday. The case stemsfrom Cuban's June 2004 sale of 600,000 shares of Mamma.com Inc,soon after he had supposedly learned of an equity offering thatcould depress the Montreal-based Internet search company's stockprice. ()
* Tuesday is the long-awaited kickoff of President Obama'ssignature healthcare law, when millions of Americans can startsigning up for new insurance options. Yet across the country,officials are issuing warnings that despite fevered efforts,their new insurance exchanges will not be fully operational forweeks or even months. ()
* The civil trial of British oil company BP Plc begins its second phase on Monday, which will set the amount ofoil that spilled into the Gulf of Mexico from the 2010 DeepwaterHorizon rig explosion that killed 11 workers and soiled hundredsof miles of beaches. ()
* The looming threat of a government shutdown on Tuesday isbeginning to cause greater unease than past political disputesand may rattle markets when they reopen on Monday.
* Apple Inc is the new most valuable brand in theworld, according to a closely followed annual report. Thereport, to be released on Monday, is from Interbrand, acorporate identity and brand consulting company owned by theOmnicom Group that has been compiling what it calls theBest Global Brands report since 2000. ()
- Mark Cuban