Prime Media Group selects Ericsson's first-ever professional video chip


STOCKHOLM, SWEDEN--(Marketwired - Jul 22, 2013) -

* First APAC customer to deploy AVP 4000-based platform, powered byEricsson's first in-house professional video chip

* Prime to deploy the AVP4000 in both MPEG-4 AVC contributionapplications and MPEG-2 for DVB-T broadcast

* Deal enables Prime to provide an enhanced user experience whichdelivers exceptional quality, improved efficiency and meets consumer demand

Consumer demand for high quality, personalized video services is everincreasing, which is placing greater pressures on operators to provideexceptional quality across multiple applications. Today's consumers wantthehighest possible quality in their user experience. In recognition of thisdeveloping trend, and as part of its ongoing focus to deliver expanded TVservices to Australian viewers, Prime has selected Ericsson's (NASDAQ: ERIC)latest video processing platform to deliver new channels and improvedefficiency.

Prime is the first publicly announced customer in the Asia Pacific regiontodeploy Ericsson's AVP 4000 compression platform, which is powered by thecompany's first in-house programmable video processing chip. Theannouncementbuilds upon Ericsson's presence as the leader in video compressiontechnologiesin Australia, where it provides systems for 4 out of 5 national TV networksplusother noteworthy regional networks in addition to Prime.

Prime will deploy the AVP 4000 in both MPEG-4 AVC contribution applicationsaswell as MPEG-2 for digital video broadcasting. The AVP 4000's first-classencoding capabilities enable Prime to optimize its workflow and minimizeoperational costs while delivering a high level of resilience.

Ericsson's AVP 4000 high-performance compression platform easesintegration,expansion, re-purposing, training, repair and upgrades, considerablyloweringthe overall cost of ownership by addressing all applications, codecs,resolutions and profiles. It offers the highest performance and broadestcapability in the industry on a single platform across all applications,from SDto HD, 1080p50/60, 3DTV and Ultra High Definition TV (UHDTV), and allcodecs,including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and10-bit all supported.

"Our deep understanding of our customers' requirements enables us to remainatthe forefront of broadcast technologies so media organizations like Primehavethe necessary equipment they need to roll out new services," said WardHansford,Head of Asia Pacific, Business Line Compression. "The demand for newservicesplaces considerable pressure on the bandwidth requirements necessary todeliverhigh quality video, but the flexibility of the Ericsson AVP 4000 deliversanunmatched level of encoding efficiency that well exceeds theserequirements."


About Ericsson AVP 4000

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Ericsson is a world-leading provider of communications technology andservices.We are enabling the Networked Society with efficient real-time solutionsthatallow us all to study, work and live our lives more freely, in sustainablesocieties around the world.

Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Today40 percent of the world's mobile traffic goes through Ericsson networks andwesupport customers' networks servicing more than 2.5 billion subscriptions.We are more than 110,000 people working with customers in more than 180countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden.In2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion).Ericssonis listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

Prime Media Group selects professional video chip from Ericsson:

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