Prius family expands bringing more efficiency to Janesville drivers

Hesser Toyota shares new Toyota Prius inventory with fuel-conscious car buyers

PR Newswire

JANESVILLE, Wis., May 30, 2014 /PRNewswire-iReach/ -- Since the Toyota Prius first launched, the auto industry has seen a dramatic increase of automakers choosing to create vehicles that put efficiency in the forefront of their performances. While each new fuel-saving vehicle launch is a victory for the environment, drivers must take a look back and appreciate the vehicle that pioneered the eco-friendly movement.

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The 2014 Toyota Prius, among some of its newest family members, is now offered at Janesville, Wis. dealership, Hesser Toyota. After 14 years of establishing itself as an automotive industry staple, the Prius has undoubtedly made a home for itself at the top of the hybrid list. Helping drivers save over a billion gallons of fuel, the Prius performs to keep the environment green, but there isn't an aspect of the vehicle's performance that sacrifices fun, power or style for efficiency. 

Operating on the Toyota Hybrid Synergy Drive system, the Prius utilizes a combination of clean gasoline engine and electric motor power. Using an intelligent blend of both technologies allows the vehicle to produce an Environmental Protection Agency-estimated 51 mpg city, 48 mpg highway and 50 mpg combined fuel economy. As a certified Advanced Technology Partial Zero Emission Vehicle (AT-PZEV), the Prius has also worked to save the environment from exposure to over 20 billion tons of harmful emissions.

Now expanded to a family of four, the Prius has been joined by the Prius c, v and plug-in to offer a model for each driver's performance needs. The Prius c is the smallest addition, the Prius v is the most spacious and the plug-in operates on both hybrid and electric power. 

To learn more about the Prius models offered at Hesser Toyota, drivers are invited to search the dealership's online inventory and schedule a test drive. Contact the dealership today for more information.

Media Contact: Jeff Sundlin, Hesser Toyota, (608) 754-7754,

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