New Programs and Incentives Help Oracle Partners Grow and Profit

Oracle PartnerNetwork Members Continue to Specialize to Deliver Differentiated Value to Customers; Oracle Unveils Expanded Partner Programs to Accelerate Partner Growth Opportunities

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REDWOOD SHORES, CA--(Marketwired - Jun 25, 2013) - Oracle (NASDAQ: ORCL)

News Summary

Oracle's more than 25,000 Oracle PartnerNetwork (OPN) members are an important and strategic part of the company's success. Providing them new avenues to expand business success and unlock the potential of new technologies, such as Oracle Cloud, Oracle is today announcing new partner resources, incentives and programs.

News Facts

  • Today at its annual global Partner Kickoff event, with more than 4,000 partners attending the virtual event across the globe, Oracle's top executives outlined key strategies and insights partners need to sell to the C-Suite and excel in fiscal year 2014, as well as introduced new programs and resources to help its 25,000 strong partner community grow and profit with Oracle.
  • New programs include the availability of additional partner Cloud Specializations, the opening of the Oracle Cloud Resale Program, enriched partner incentive rebates and an enhanced partner web site.
  • Leveraging OPN's extensive enablement resources, now, more than 5,000 Oracle partners are Specialized, representing more than 30,000 individual Specializations.
  • Partners now have the ability to become Specialized in more than 130 available technology, application, solution, and industry specific certification areas; including 12 Oracle Fusion Application and 18 Oracle Engineered Systems and Server and Storage Specializations, which are seeing rapid adoption.
  • New certification specialists have also grown 20 percent in the past year alone, bringing the total to more than 100,000 certified specialists worldwide.
  • Oracle Independent Software Vendors (ISVs) continue to see the benefits of running their applications with Oracle Engineered Systems by participating in the Oracle Exastack Program. Over 725 ISV applications have achieved an Oracle Exastack Ready status and are certified to Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, or Oracle SPARC SuperCluster. Additionally, more than 140 ISV applications have successfully completed performance testing and tuning through the Oracle Exastack Optimized Program.
  • To view a replay of the Oracle PartnerNetwork Kickoff, visit: www.oracle.com/partners

Enabling Partners to Unlock the Potential of the Cloud

  • Powered by Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud, Oracle Cloud breaks down traditional cloud and business process silos by delivering the broadest selection of enterprise-grade cloud solutions, including Oracle Application, Platform, Infrastructure and Social Services, all on a subscription basis.
  • At OPN Exchange, Oracle unveiled a comprehensive new set of Oracle Cloud partner programs, helping partners speed time to market with new cloud-based services and solutions and deliver increased value to customers. Programs include the Oracle Cloud Referral Program, Oracle Cloud Specialization featuring RapidStart and Oracle Cloud Builder Specializations, Oracle Cloud Resale Program and Oracle Platform Services for ISVs.
  • Already, more than 10,000 individuals have achieved Oracle Cloud specialist certifications and partner Cloud referrals have achieved an average of 125 percent growth quarter-over-quarter since the launch of the program.
  • Expanding partner opportunities in the cloud, Oracle today announced that new Cloud Specializations are available for Oracle ERP Cloud (Fusion) including Financials and Procurement, Oracle SCM Cloud (Fusion), and Oracle CX Cloud including Oracle Sales Cloud (Fusion). Several other Specializations will be available in the first quarter of Oracle's fiscal 2014. 
  • In addition, Oracle today announced that the Oracle Cloud Resale Program will be available the first quarter of Oracle's fiscal 2014. Through the program, qualifying Specialized partners will have the opportunity to resell Oracle Cloud services, creating a sustainable new revenue stream over the lifetime of their customer's Oracle Cloud subscription.

New Incentives Reward Strategic Partner Selling

  • OPN Incentive Program, which offers partners rebates on select Oracle technologies and rewards partners for investing in strategic areas for Oracle, continued to see strong traction throughout FY13.
  • Designed for broad market success, the strategic products covered in the OPN Incentive Program provide partners the opportunity to acquire new customers and close larger deals, while gaining greater margins.
  • Today, Oracle is enhancing the program to offer partners additional rebate incentives for selling strategic Oracle hardware and software solutions engineered to work together.

New Oracle PartnerNetwork Web Site Enhances Business and Learning Opportunities

  • The Oracle PartnerNetwork web site is the central access point for all partners, providing a comprehensive set of enablement tools, as well as the ability to manage transactions and drive new revenue.
  • Based on partner feedback, OPN today unveiled the redesigned Oracle PartnerNetwork web site and enhanced Partner Store making it easier for partners to learn and grow with Oracle throughout every stage of the channel lifecycle. 
  • New enhancements include:
    • Streamlined navigation: making it easier for partners to quickly and easily get to the key business processes they need to better manage their OPN membership, as well as leverage the resources they need to achieve Specialization, become Oracle Exastack Ready or Oracle Exastack Optimized, and earn Oracle Validated Integration
    • Enhanced Knowledge Zones: provide partners easy access to learning resources, sales kits, presentations, event materials, call scripts, and configuration tools that can be used to enhance selling potential.
    • Improved Partner Store: allows partners to seamlessly place orders and register deals and now provides product recommendations that can help partners offer a complete Oracle solution maximizing the sale and rebate.
    • Enriched Partner Catalog System: allows partners to leverage the latest technologies, including video, to better market their solutions and services and to diversify their offerings to connect with key customers.
    • Upgrades to enablement: new analytics tools are available to partners in the OPN Competency Center, allowing partners to now have access to a global view of user enablement training and certifications across their entire company and the Oracle portfolio.

Supporting Quotes

  • "There has never been a better time to be an Oracle Partner," said Joel Borellis, group vice president, Partner Enablement, Oracle. "We continue to invest heavily in R&D and enablement resources to provide our partners the best technology, training and skills they need to succeed and profit. Today's enhancements further allow our partners to take advantage of cutting-edge technologies, including the Oracle Cloud, Oracle Applications Cloud and Oracle Engineered Systems, to offer speed, efficiency and differentiated value to customers around the globe -- and reward them for doing so."
  • "The IT landscape continues to transform rapidly with the influx of new technologies and platforms encompassing the cloud, social, big data and mobility," said Darren Bibby, vice-president of IDC Channels and Alliances Research. "Oracle continues to refine its partner programs to enable partners to become educated, Specialized and certified on these emerging technology trends -- allowing them to differentiate their businesses and deliver better value to customers."
  • "Enkitec was a very early Oracle Exadata Database Machine partner and we have driven more than 200 customer implementations worldwide," said Wade Nicolas, president of Enkitec. "With Oracle Exadata Database Machine we are able to provide our customers with a comprehensive, high-performance solution for their critical database workloads, as well as offer a support team whose focus is on providing complex data center services that can help drive better value to our customers." Enkitec is a Specialized, Platinum-level member in Oracle PartnerNetwork.

  • "Banner by Ellucian running on the Oracle Exadata Database Machine performed exceptionally well in recent tests, enabling us to reach up to 19 times more registrations per hour and 5 times faster processing of higher education's toughest load: peak concurrent student registration," said Brian Knotts, senior vice president, chief architect, Ellucian. Ellucian is a Gold-level member in Oracle PartnerNetwork.

Supporting Resources

About Oracle
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Candice van der Laan
Oracle
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Kristin Reeves
Blanc & Otus
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