Protection at Source: Bennet Hypermarkets Reduce Shrink and Improve Shopping Experience With Checkpoint Systems

Business Wire


Checkpoint Systems, a leading global supplier of merchandise availability solutions for the retail industry, today announced here at the NRF Loss Prevention Conference & Expo that hypermarket retailer Bennet has completed the rollout of electronic article surveillance (EAS) loss prevention solutions in its stores in Italy.

The solution involves the installation of 1,000 P20 EAS antennas from Checkpoint’s EVOLVE solutions – as well as radio frequency (RF) tags, Alpha high-theft solutions and point-of-sale deactivators – in addition to the rollout of an RF source-tagging program aimed at increasing on-shelf availability, improving open merchandising while reducing labor costs and inventory shrink.

As part of the partnership, EAS labels will be applied to the merchandise during the manufacturing process, resulting in the items arriving in-store shelf-ready. This enables store associates to focus on customer-centric activities rather than attaching security tags, resulting in increased sales and enhancing the shopping experience.

The program is being run through Checkpoint’s dedicated Source Tagging Evaluation Center, which considers technical, packaging and supply chain requirements when recommending the application of the most suitable EAS labels to the different types of merchandise.

The P20 antenna offers a slim profile with improved visual impact at point of sale and strong detection capabilities. The model is also part of Checkpoint’s ECO range, which helps to reduce energy consumption by up to 40% compared with previous models.

Luigi Forgione, director of the Bennet Group, said: “Checkpoint’s support has been invaluable. The company has worked closely with our technical team to create a solution that offers superior merchandise protection without affecting the store aesthetics. We are delighted with the final installation and look forward to extending our collaboration with Checkpoint, a company which shares our goals of being at the forefront of the retail industry by offering the greatest variety of products, ensuring our stores’ security in a new, modern and welcoming manner.”

Per Levin, president and chief sales officer for Merchandise Availability Solutions for Checkpoint Systems, added: “Item-level EAS protection programs deliver a strong and proven ROI, and Bennet is now joining a growing number of retailers around the world that are exploiting this option much harder to increase sales and profits in this still subdued economic environment."

Checkpoint will be displaying its latest merchandise availability solutions at NRF booth 1505 this week.

About Checkpoint Systems, Inc.

Checkpoint Systems is a global leader in merchandise availability solutions for the retail industry, encompassing loss prevention and merchandise visibility. Checkpoint provides end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint's solutions are built upon 45 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, software, and comprehensive labeling capabilities, to brand, secure and track merchandise from source to shelf. Checkpoint's customers benefit from increased sales and profits by implementing merchandise availability solutions, to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Listed on the NYSE (CKP), Checkpoint operates in every major geographic market and employs 4700 people worldwide.

Twitter: @CheckpointSys

GCC, Inc. (for Checkpoint)
George Cohen, 617-325-0011


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