Prudential California Realty Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

Cerritos-based brokerage leader launches new era as Berkshire Hathaway HomeServices California Properties

Business Wire

CERRITOS, Calif.--(BUSINESS WIRE)--

Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential California Realty has joined the network and is operating as Berkshire Hathaway HomeServices California Properties.

The brokerage, which operates 20 offices in Los Angeles, Orange and San Bernardino counties, is the next in a growing roster of affiliates that have joined the network since September. Berkshire Hathaway HomeServices now accounts for more than 22,000 agents and nearly 600 offices in 26 states.

“The decisions we make must benefit our agents and company,” said Bruce Mulhearn, broker/owner of California Properties. “Joining Berkshire Hathaway HomeServices – a brand inspired by Warren Buffett’s world-renowned Berkshire Hathaway organization – will help us grow now and far into the future.”

Mulhearn described the brand as a true “door opener,” as clients of all types will embrace the brand and top agents will want to represent it. “We’re proud to attach the Berkshire Hathaway name to our own,” he explained. “The combination of our company, which has been serving the community with distinction for 47 years, and the Berkshire Hathaway HomeServices brand has endless possibilities for our agents and clients.”

Mulhearn and his management team commemorated the brand during an agent event at The Grand Long Beach Event Center. Earl Lee, CEO of HSF Affiliates, attended the event and welcomed agents to Berkshire Hathaway HomeServices. “Bruce and his team have a wonderful reputation for service, innovation and customer care,” Lee said. “They are ideal ambassadors of our Berkshire Hathaway HomeServices brand.”

With the transition, California Properties associates gain access to a robust real estate technology platform, ongoing business consultation, professional education, marketing support and more. The company’s new Cabernet and Cream yard signs will begin appearing throughout the Southland today.

About Berkshire Hathaway HomeServices California Properties

Berkshire Hathaway HomeServices California Properties specializes in residential and new home sales, commercial and investment sales and leasing, local and international relocation and home-finding assistance, as well as REO and short-sale transactions. The firm, formerly known as Prudential California Realty, was a perennial Gibraltar Circle member honoring Prudential Real Estate’s Top 50 companies.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

Contact:
for Berkshire Hathaway HomeServices
Kevin Ostler, 949-794-7980
kevinostler@hsfranchise.com
or
Sierra Wilson, 323-681-9193
sierra.wilson@edelman.com

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