Prudential California Realty Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

Ventura County brokerage leader now operating as Berkshire Hathaway HomeServices California Realty

Business Wire


Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential California Realty will join the network July 1 operating as Berkshire Hathaway HomeServices California Realty.

The brokerage, perennially among Prudential Real Estate’s Top 50 companies, generated more than $700 million in sales volume and 1,100 closed units in 2013. It is the next in a growing roster of affiliates that have joined Berkshire Hathaway HomeServices since September. The network now counts over 29,000 agents and 825 offices operating in 42 states.

Broker/Owner Bob Majorino said he chose Berkshire Hathaway HomeServices for its brand appeal, leadership and financial strength. “The network is inspired by Berkshire Hathaway Inc., one of the world’s most trusted and respected corporations,” he explained. “I could not think of a better growth opportunity for our brokerage and agents.”

California Realty’s market extends from Thousand Oaks and Westlake Village to Camarillo, Oxnard and Moorpark. Majorino said the Berkshire Hathaway HomeServices name will appeal to real estate consumers of all types throughout Ventura County. “People understand the values that exist in housing today and they need sound guidance to navigate the market,” he said. “Our skilled agents, operating as part of the Berkshire Hathaway HomeServices network, will be in strong demand.”

As a part of the transition, California Realty agents gain access to Berkshire Hathaway HomeServices’ powerful Global Network Platform – a suite of online tools, applications and services – plus ongoing business consultation, professional education and marketing support. Clients will have access to detailed real estate information including highly accurate home-valuation and neighborhood-search tools available through the brokerage’s new website “We’re placing top tools into the hands of the area’s leading agents,” Majorino said. “This will help us ensure a premier service experience for our clients.”

California Realty will commemorate its brand transition today with an agent event and celebration at Spanish Hills Country Club in Camarillo. Earl Lee, CEO of HSF Affiliates, also will attend the event and welcome California Realty professionals to the network. “We are proud to welcome Bob and his terrific team to Berkshire Hathaway HomeServices,” Lee said. “The brokerage is a market leader, fine corporate citizen and wonderful addition to our brand.”

About Berkshire Hathaway HomeServices California Realty

Berkshire Hathaway HomeServices California Realty, established in 1980, has a rich and successful history in Ventura County Real Estate, made even more powerful by its local ownership and management. From the exclusive enclave of Lake Sherwood to the beaches of Oxnard, the company offers a diverse range of residential property services. Visit

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit for details.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

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for Berkshire Hathaway HomeServices
Kevin Ostler, 949-794-7980
Marisa Mulqueen, 212-704-8112
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