Prudential California Realty Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

Rancho Cucamonga-area brokerage starts new era as Berkshire Hathaway HomeServices California Realty

Business Wire

RANCHO CUCAMONGO, Calif.--(BUSINESS WIRE)--

Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential California Realty has joined the network and is now operating as Berkshire Hathaway HomeServices California Realty.

The full-service brokerage, based in Rancho Cucamonga, is the next in a growing roster of affiliates that have joined the network since September. Berkshire Hathaway HomeServices now accounts for more than 22,000 agents and nearly 600 offices in 26 states.

“We are thrilled to be part of a real estate network inspired by Warren Buffett’s Berkshire Hathaway organization,” said Kim Senecal, president and owner of Berkshire Hathaway HomeServices California Realty. “While our vision remains the same – to provide unparalleled services to our clients – our agents now have access to a premier set of tools and resources that will only enhance the experience our clients can enjoy by working with us.”

Senecal said the brand will help her company grow and recruit. “We believe our new brand will be warmly embraced by real estate clients of all types,” she explained. “As important, top agents will understand the potential of a brand whose namesake is the world-renowned Berkshire Hathaway, and they will want to represent it.”

Senecal commemorated the brand today during a breakfast meeting with her agents and local officials, including Bob Dutton, former California state senator and Rancho Cucamonga city councilman; Dennis Michael, Rancho Cucamonga mayor; Marc Steinorth, Rancho Cucamonga city councilman; and Linda Daniels, Rancho Cucamonga assistant city manager. She also shared her vision under Berkshire Hathaway HomeServices and how the brand will impact local real estate.

Welcoming California Realty to the network, Earl Lee, CEO of HSF Affiliates, said: “We’re so pleased to have Kim Senecal and her California Realty team on board. They are well-respected in the marketplace and are a fine addition to our Berkshire Hathaway HomeServices network.”

As part of the network, California Realty associates gain access to a robust real estate technology platform, ongoing business consultation, professional education, marketing support and more.

California Realty’s new Cabernet and Cream yard signs will begin appearing throughout Rancho Cucamonga and surrounding markets today.

About Berkshire Hathaway HomeServices California Realty

Rancho Cucamonga-based Berkshire Hathaway HomeServices California Realty is a full-service brokerage serving San Bernardino County. The brokerage has established itself as a leader in the region and is committed to providing exceptional customer service through its knowledgeable and experienced team of professionals. Visit www.homesrus.com for details.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

Contact:
Berkshire Hathaway HomeServices
Kevin Ostler, 949-794-7980
kevinostler@hsfranchise.com
or
Marisa Mulqueen, 212-704-8112
marisa.mulqueen@edelman.com

View Comments (0)