Prudential Enchanted Lands, REALTORS® Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

Roswell brokerage leader is now operating as Berkshire Hathaway HomeServices Enchanted Lands, REALTORS®

Business Wire


Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC, today announced that Prudential Enchanted Lands, REALTORS® has joined the network and is operating as Berkshire Hathaway HomeServices Enchanted Lands, REALTORS®. The company, which holds the largest share of Roswell’s real estate market, joins a growing roster of affiliates that have transitioned to the brand since September. Berkshire Hathaway HomeServices now operates in 42 states with more than 29,000 agents and 850 offices.

“We always want the best for our agents and clients,” said Brad Davis, the company's managing partner. “We gladly accepted our invitation to join Berkshire Hathaway HomeServices because we think it’s the best branding opportunity available in real estate. The network is fresh, exciting and forward-thinking; it’s ideal for us and our growth plans.”

Davis said he wants to double the size of his company over the next two years and this transition will help. “Our brand’s namesake is Berkshire Hathaway Inc., one of the world’s most trusted and respected corporations,” he explained. “We’re proud of this fact and believe customers will look for our brand as a symbol of quality and integrity. From a recruiting standpoint, we believe the area’s best agents will want to represent Berkshire Hathaway HomeServices Enchanted Lands, REALTORS®.”

As part of their transition, brokerage agents gain access to Berkshire Hathaway HomeServices’ Global Network Platform – a robust suite of real estate tools and resources – plus professional education, business consultation, marketing support and the exclusive Luxury Collection program for high-end listings.

Bill Davis, owner and CEO of Enchanted Lands, REALTORS®, said it’s an exciting time for real estate in greater Roswell. “Our market is moving forward and now we’re introducing a powerful new brand here,” he said. “We think our transition will energize Roswell real estate and get more people thinking about housing’s terrific opportunities.”

The Davis family, their agents and the Roswell Chamber of Commerce commemorated the transition yesterday with a ribbon-cutting ceremony at the brokerage’s corporate office at 501 N. Main St. in Roswell. The company was joined later by Roswell Mayor Dennis Kintigh at a dinner for agents and their families.

About Berkshire Hathaway HomeServices Enchanted Lands, REALTORS®

Enchanted Lands, REALTORS® is a full-service real estate brokerage serving greater Roswell. The independently owned company holds a commanding share of the Roswell market through residential and commercial operations plus its expertise in farm and ranch property, unimproved land, new-home construction and property management.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in early 2014 was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend® study of the largest real estate networks. Visit

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.

Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2014 Harris Poll EquiTrend® Study. Visit for details.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.

For Berkshire Hathaway HomeServices
Kevin Ostler, (949) 794-7980
Marisa Mulqueen, (212) 704-8112

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