Publicis Q3 sales slow, optimistic for 2014

Reuters

PARIS, Oct 16 (Reuters) - French ad group Publicis, which is merging with U.S. peer Omnicom Group, stuck to its target for higher full-year organic salesgrowth on Wednesday despite a slowdown in the third quarter onweaker emerging markets.

Publicis said it expected a further improvement in growthnext year following the expected completion of the merger in thefirst quarter of 2014, underpinned by demand in the UnitedStates and expansion in digital advertising.

"Caution is required particularly since the global economicsituation has come under the threat of government shutdown inthe U.S.," Chief Executive Maurice Levy said. "We arenonetheless confident about 2013."

Publicis and Omnicom unveiled plans in July to combine tocreate the world's biggest advertising group, worth $35.1billion, in what they presented as a "merger of equals".

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