LOS ANGELES--(BUSINESS WIRE)--
PublishThis®, the leading cloud-based Content Platform and first end-to-end Content Marketing Manager, announces its selection as “Cool Vendor in Digital Marketing, 2013” by Gartner, Inc., the world's leading information technology research and advisory company.
“We are honored to be recognized as a Cool Vendor in Digital Marketing by Gartner,” said Matt Kumin, co-founder and CEO of PublishThis®. “The recognition of the PublishThis® platform is a great validation that we’re addressing a real need in the fast-growing content marketing industry. We will continue to bring product innovation and market leadership to our clients,” said Kumin.
According to one of the Gartner Report’s authors, Allen Weiner, Research VP and 23-year IT Industry Veteran, “PublishThis® addresses the needs of two markets — publishing and content marketing. They offer publishers the ability to quickly create new content streams with a lightweight workflow while giving even experienced content marketers an easy-to-use system for developing branded, engaging material.”
The Gartner Report goes on to state that while “many of the new breed of social publishing platforms offer the ability to harvest content from the Web or create original content, PublishThis® provides a complete content marketing platform that merges content management, curation based on asset quality, and publishing to a variety of outputs.”
Additionally it was stated that “PublishThis® can impact publishers, brands and digital marketers looking to develop original content in the form of new websites, additions to existing websites or social media feeds. It is a hot market, and PublishThis offers a powerful yet lightweight workflow, curation and output system.”
About PublishThis®
PublishThis® is a Cloud-Based Content Marketing Management Platform designed to help businesses (Brands, Retailers, Media Companies, and Trade Associations of all sizes) efficiently manage, discover, create, distribute, and measure content at scale while decreasing publishing costs. Every business is now a publisher, and PublishThis® helps businesses operationalize content at scale to better engage their customers. Leading media companies who use the PublishThis® Cloud-Based Content Marketing Platform include, Ziff Davis, Roll Global, Sporting News, Cox Media, Equilar, Remedy Health, and the Custom Content Council.
PublishThis® has been called “An innovator in the next generation of content marketing platforms” by Gartner; named the "Next Big Thing in Digital News Innovation” by The Paley Center; named as a “Previews Finalist” by the Software Internet Industry Association; called "A platform which allows companies to distribute compelling content across any digital channel" by Content Ping; and called “One of the top tools for cloud-based content marketing for brands, publishers, and agencies" by PandoDaily.
About Gartner’s Cool Vendor Report
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
