Pucker(R) Vodka Unveils a New Audacious Flavor to the Vodka Market With the Introduction of Watermelon Wow

The Premium Vodka Line Grows Its Portfolio With the Addition of Latest Flavor Expression

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Pucker(R) Vodka Unveils a New Audacious Flavor to the Vodka Market With the Introduction of Watermelon Wow
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PUCKER(R) VODKA UNVEILS A NEW AUDACIOUS FLAVOR TO THE VODKA MARKET WITH THE INTRODUCTION OF WATERMELON …

DEERFIELD, IL--(Marketwire - Mar 27, 2013) - Just in time for Spring, Pucker® Vodka introduces its latest expression, Pucker® Watermelon Wow Vodka. Leveraging its bold and innovative flavor expertise, this new vodka features an intense and refreshing watermelon flavor that provides an extra dimension of taste to cocktails.

Made from quadruple distilled vodka and with natural flavors, Pucker® Watermelon Wow Vodka is a premium spirit unlike any other flavored vodka on the market. It combines the luscious flavor of watermelon with the invigorating aroma of candied fruit and melon for a unique sensory experience.

"We are thrilled to introduce Pucker Watermelon Wow Vodka," said Kim Washington, Senior Director, Vodkas for Beam Inc. "This refreshing new expression is a perfect addition to our vibrant and innovative line of flavored vodkas, bringing watermelon to consumers in a way that only Pucker Vodka can -- up front, intense and full of flavor."

This clear, smooth spirit delivers a taste that is balanced and confident enough to enjoy with a simple mixer, served straight up or in a cocktail creation, such as one of these:

Sultry Spring Bloom
Ingredients:
1 3⁄4 parts Pucker® Watermelon Wow Vodka
2 parts Cucumber Juice
Splash Fresh Lime Juice
3⁄4 part Simple Syrup
Watermelon Candy Slice

Method: Combine all ingredients in a shaker with ice. Shake and strain into a chilled highball glass. Garnish with a Watermelon candy slice.

Brazen Watermelon Blush
Ingredients:
1 1⁄2 parts Pucker® Watermelon Wow Vodka
2 parts Kiwi and Strawberries, Pureed
Bunch of Mint
Kiwi Slice
Strawberry Slice
Red Sugar Rim (optional)

Method: Combine all ingredients in a shaker, shake and strain over crushed ice into a highball glass. Stir/swizzle and top with a mint bunch, kiwi slice and strawberry slice. Optional garnish: a red sugar rim.

Watermelon Wow is available nationwide at a suggested retail price of $16.99 for a 750ml bottle. Available in seven bold flavors, including Sour Apple Sass™, Grape Gone Wild™, Cherry Tease™, Citrus Squeeze™, Lemonade Lust, Raspberry Rave and Watermelon Wow, Pucker® Vodka continues to deliver a multi-dimensional vodka experience for the playful, audacious, and spontaneous. To find a store or additional recipes, please visit www.puckervodka.com, "LIKE" Pucker Vodka on Facebook, or follow us on Twitter @PuckerVodka.

About Pucker® Vodka
Pucker® Vodka combines full, natural flavors into quadruple distilled vodka for an intense, unexpected flavor that can be enjoyed straight or mixed in any cocktail. Pucker® Vodka creates a unique sensory vodka experience unlike any other flavored vodka on the market today and is available in 7 bold flavors, including Sour Apple Sass™, Grape Gone Wild™, Cherry Tease™, Citrus Squeeze™, Lemonade Lust, Raspberry Rave and Watermelon Wow. All seven expressions are perfect for those looking to break up with their boring vodka routine in exchange for a new and exciting flavored vodka.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Pucker® Watermelon Wow Flavored Vodka, 35% Alc./Vol. Distilled from Grain, ©2013 Fielding & Jones Ltd., Clermont, KY; Frankfort, KY.
All trademarks are the property of their respective owners.

Contact:
CONTACTS:
Lara Beauregard
Beam Inc.
847-444-7073
Lara.Beauregard@BeamGlobal.com

Nikole Flores
DBC PR+New Media
202-292-4569
Pucker@DBCPR.com

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