Pulse Beverage Adds to Its International Distribution Network With Distribution for Bermuda

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DENVER, CO--(Marketwire -07/31/12)- The Pulse Beverage Corporation (PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that it has secured an international distribution agreement with a Class "A" distributor to ship Cabana™ 100% Natural Lemonade to Bermuda.

Bob Yates, CEO for Pulse, said, "Our international distribution agreement to ship Cabana™ 100% Natural Lemonade into Bermuda leads off a group of soon to be announced international agreements that are pending including Jamaica and Bahamas for the Caribbean territory and Mexico."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™, originally developed by a major healthcare company. For more information: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact:
Shareholder Relations:
Martin E. Janis & Company, Inc.
877-302-6404
investors@pulsebeverage.com
www.pulsebeverage.com
Investor and Broker Relations:
Acorn Management Partners LLC
Lance A. Beckham
678-368-4012
lbeckham@acornmanagementpartners.com
Media and Research Analysts:
Bev Jedynak
312-943-1123
bjedynak@janispr.com

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