PulsePoint's March Road Show Dedicated to Helping Brands, Agencies and Publishers Transform Their Cross-Channel Marketing Initiatives Into Measurable Success

Marketwired

NEW YORK, NY--(Marketwire -03/05/12)- PulsePoint, a global digital media technology company headquartered in New York City, today announced several industry speaking engagements scheduled in March. Presentations will focus on various aspects of cross-channel measurement, audience insights and content intelligence that assist brands, agencies and publishers in achieving their marketing and business goals.

The first event will take place on March 6 at 10:00 a.m. John Ruvolo, a senior vice president with PulsePoint, will lead a roundtable discussion titled "Activate Your Cross-Media Insights to Drive the Greatest Brand and DR Results" at Marketing 360 in San Francisco, CA. Mr. Ruvolo's roundtable will help brand marketers attending the conference unlock the profitability and effectiveness of campaigns through multi-channel marketing.

On March 20 at 6:00 p.m. in New York, PulsePoint and Upstream Group will partner to present an executive publishing dinner at Soho House. The invite-only event will provide publishers with an opportunity to learn how cross-channel audience and content intelligence can be used to increase editorial relevance and revenues.

During the Digital Publishing Summit in Park City, Utah, Digiday Editor-In-Chief, Brian Morrissey, will interview PulsePoint's VP of business development, Scott Portugal, on "What Keeps Publishers Up at Night -- and What Should." The lunch workshop will take place on March 27 at 12:30 p.m.

Rounding out the month of educational events, PulsePoint CMO Rose Ann Haran will present at the Digiday Agency Summit in Park City, Utah. She will kick off the summit on March 28 at 9:30 a.m. with a workshop titled "Connecting the Dots -- How to Help the Brands Maximize Their Cross-Channel Media Goals."

If you're interested in setting up an on-site briefing and learning more about PulsePoints' speakers or for more information on the upcoming speaking engagements, please contact brook@blastpr.com.

About PulsePoint:
PulsePoint™ is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit www.pulsepoint.com.

Copyright 2012 PulsePoint, Inc. All Rights Reserved.

Contact:
Media
Brook Terran
blast! PR for PulsePoint
(919) 833-9975 X 7005
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