Chinese Internet company Qihoo 360 (QIHU) is climbing after online publication TechInAsia reported that the company's search engine would begin using Google's (GOOG) advertising system. TechInAsia, which cited Chinese language publication Sina Tech, quoted Qihoo CEO Zhou Hongyi as saying that Qihoo's search engine will, like Google, deliver paid and unpaid search results. Qihoo will also use an open platform that will distribute its content to many other sites, Zhou said. Finally, the CEO suggested that Qihoo could collaborate with Google (GOOG), Microsoft (MSFT), and Sohu.com (SOHU) in the future, TechInAsia added. In early trading, Qihoo rose 85c, or 3.71%, to $23.77, while its search engine rival Baidu.com (BIDU) fell 19c to $108.97.
- search engine
- Qihoo 360