Kimberly-Clark has traded in a tight range, and now the bulls are looking for a quick acceleration higher.
optionMONSTER's Heat Seeker system on Friday detected the purchase of 2,200 Weekly 112 calls, which had no open interest when the session began. The initial buyers paid mostly $0.40 and $0.45 for those contracts, which expire at the end of this week, but the premiums ratcheted higher as the shares rose.
Long calls lock in the price where investors can buy a stock, which lets them benefit from a rally without the expense of owning shares. Because of their comparatively low cost, the contracts can generate significant leverage from even a modest gain. And that's exactly what happened on Friday because those Weekly 112s almost doubled to $0.75 by the close of trading. (See our Education section)
KMB rose 0.98 percent to $112.35 on Friday. It was parked around $110 since February but rose at the end of last week while holding above last year's highs.
Overall option volume in KMB was more than 6 times greater than average on Friday, with calls accounting for bullish 84 percent of the total.
Colgate-Palmolive, another consumer-staple company, also ramped higher amid bullish option activity . Its June 70 calls traded for $0.08 early and ended the session worth more than $0.50.
(A version of this post appeared on InsideOptions Pro on Friday.)
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