QuickLogic Enhances Viewability of 'PoP Video' Pico Projector Accessory for Use With iPhone and iPod touch

QuickLogic Enhances Viewability of 'PoP Video' Pico Projector Accessory for Use With iPhone and iPod touch

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The Micron Technology PoP Video

SUNNYVALE, CA--(Marketwire -05/15/12)- QuickLogic Corporation (QUIK),

  • Visual Enhancement Engine (VEE) delivers improved content viewability in all lighting conditions

QuickLogic Corporation (QUIK), the leader in low-power Customer Specific Standard Products (CSSPs), announced today that its Visual Enhancement Engine (VEE) technology has been integrated into Micron Technology's 'PoP Video' pico projector accessory for use with iPhone and iPod touch.

QuickLogic's VEE technology, based on the iridix® core from Apical Limited, enhances the PoP Video's projection by dynamically adapting content to the viewing environment. This approach provides an increase in perceived brightness without increasing light source power consumption. With the VEE technology, PoP Video users can clearly view all types of projected content in most viewing environments.

The PoP Video is an affordable, portable, and versatile device that can project several types of media from iPhone or iPod touch. Uniquely combining affordable projection with long battery life, the PoP Video provides users with an unparalleled viewing experience.

"PoP Video sets the standard for mobile accessory pico projectors," said Paul Karazuba, senior product marketing manager at QuickLogic. "Micron is an ideal partner, and PoP Video is an ideal platform, for bringing VEE into the pico projector accessory market."

"QuickLogic's VEE technology has enabled the PoP Video to bridge convenient projection with optimal visual enhancement and create a remarkable pico projector accessory," said Negin Oliver, director of marketing for Micron Technology.

QuickLogic's VEE technology is available today as part of the ArcticLink® II and ArcticLink III VX solution platform families. Contact QuickLogic or visit the website at www.quicklogic.com for more information.

Micron's PoP Video pico projector accessory is available through www.thepopvideo.com and Amazon.com. Visit www.thepopvideo.com for more information.

About QuickLogic
QuickLogic Corporation is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com

QuickLogic is a registered trademark and the QuickLogic logo is a trademark of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.

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Andrea Vedanayagam
Veda Communications
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