NEW YORK, NY--(Marketwired - Dec 20, 2013) - RAPP, a global customer experience agency, today announced the appointment of Rose Cameron to the role of SVP, Experience Planning. This is a new position for the Dallas office.
As head of customer experience strategy, Rose will be responsible for inspiring her team of strategists and analysts to create uniquely engaging solutions for RAPP's clients. She will be responsible for defining the interactions between consumers and brands including brand planning, communications architecture and planning, content strategy and media planning.
"This is a fundamental hire for RAPP, as our Dallas office continues to grow in the digital, social, mobile, data-driven CRM and real-time marketing space," said Tracey D. Brown, Managing Director of RAPP, Dallas. "Rose has a passion for building unique and effective customer experiences and is a proven leader in the space. I'm looking forward to working with her and delivering exceptional results for our clients."
Rose is a globally recognized brand architect with more than two decades of branding and integrated marketing experience. She has successfully created and rejuvenated a wide range of brands across the entire customer experience spectrum -- spanning general, direct, digital, social, events and packaging design.
Prior to RAPP, Rose was head of strategy at the internationally recognized brand design firm Hornall Anderson in Seattle. She previously honed her skills as a leading strategist at Ogilvy & Mather, Y&R/Wunderman, Chiat/Day, Mullen, Leo Burnett and Euro RSCG. Rose's work in profiling gender differences has been covered by Fox News, USA Today, The New York Times, The Wall Street Journal, Reuters, Los Angeles Times, Crain's, GQ and Chicago Tribune.
Said Cameron: "I have a passion for creating purposeful brand-building customer experiences that has led me to the innovative team at RAPP. It is a great time to be joining the organization, as it has an exceptional group of strategists and data scientists on staff as well as a diverse set of clients that I look forward to working with."
RAPP is a world-leading customer experience agency driven by data, inspired by culture and enabled by technology. RAPP builds on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. These experiences utilize traditional, digital, social and mobile media, as well as new technologies and invented media. The network is comprised of more than 50 offices in 30 countries and is a part of Diversified Agency Services, a division of Omnicom Group Inc.
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