Google Inc.'s (GOOG) Glass has a tech-heavy appearance, almost futuristic. The search company has set a deal that will make the product more appealing, at least to wearers of traditional sunglasses. Its partner will be Luxottica Group SpA (LUX), which makes Ray-Ban and sports sunglasses Oakley. As is true with many such arrangements, the details will be released later.
However, what Luxottica did disclose:
Through this relationship, Luxottica and Google, who are setting the pace in their respective industries, will match up high-tech developers with fashion designers and eyewear professionals. In particular, the two Corporations will establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology.
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Tech meets high fashion.
The first collection generated by this partnership will combine high-end technology with avant-garde design offering the best in style, quality and performance. These forward-thinking devices will be the result of a new and unique strategic approach reflecting attention to detail, uncompromising quality and technology nurtured in the global market. The sophistication and elegance of this new generation of products will be a dramatic step forward in an evolving category and elevate the consumer experience in this area.
The deal is likely more attractive to Luxottica than to Google. The search company is likely to have a huge demand for Google Glass, one of the first, and most widely anticipated products of the new "wearable technology" age. For Luxottica, the sunglass maker can break out of a crowded market of $100 plus sunglasses. which is filled with dozens of competitors.
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Glass, similar to products like the iPhone, will be a must-have product. Luxottica can go along for the ride.