RBC Royal Bank named best online banking service in Canada

PR Newswire

TORONTO, March 3, 2014 /CNW/ - Online banking customers can once again rely on RBC Royal Bank to offer the most comprehensive online banking experience in Canada. For the fourth straight review, RBC ranked 1st overall in Surviscor's Canadian Online Banking scorCard, an annual objective assessment of online features and functionality and service interaction at major Canadian banking institutions. The Big Banks occupy the top 5 spots for the fourth straight period with Vancity awarded the best Canadian credit union for online banking services.

The top 10 ranked firms (of a total of 16 analyzed) are as follows:

 
2014 Online Banking scorCard
 
1 RBC Royal Bank 75%
2 Scotiabank 74%
3 BMO Bank of Montreal 71%
4 TD Canada Trust 70%
5 CIBC 60%
6 Desjardins Bank 57%
7 Vancity 57%
8 Coast Capital Savings 54%
9 National Bank of Canada 52%
10 PC Financial 50%
     
2014 Online Banking scorCard - Peer Curve Score
Copyright Surviscor 2014

"While the competition has closed the gap, RBC has retained the number one ranking by continuously enhancing the customer's online banking experience, including industry leading performance in complementary account services and resources" said Glenn LaCoste, President of Surviscor Inc.

"I am extremely pleased that RBC Royal Bank's Online Banking service has been recognized for the fourth straight year for providing the most comprehensive online banking experience in Canada," said James McGuire, Head Digital Channels, RBC. "One of our newest features that has been well received is Alerts, which give clients even more control over their finances. Clients can now choose to receive email or text message notifications based on certain criteria they select for their accounts."

Surviscor's annual study, originally launched in 2008, simulates customer usage to measure over 2,400 objective criteria within multiple service categories, each weighted according to an industry-defined level of importance. New to this year's study was the introduction of an 'Account Resources' assessment category, as well as expanded service-related criteria throughout the scorCard. The design and execution of the Online Banking Review is once again powered by CorbinPartners Inc., a leading provider of business intelligence in Canada.

The Online Banking scorCard was conducted between January and February 2014.   The full results are available at:

http://www.surviscor.com/ScorView/Reviews/OnlineBanking/2014/.

Surviscor recently completed its annual Mobile Banking scorCard, and is now preparing its Online Discount Brokerage scorCard, with results expected this spring.

About Surviscor Inc.

Surviscor Inc. is a Canadian leader in the analysis and ranking of Canadian online services offered to retail consumers. Surviscor produces seasonal feature and functionality scorCards, including its prominent Online Banking scorCard and Online Brokerage scorCard.

About CorbinPartners Inc.

CorbinPartners Inc. is an established provider of corporate business intelligence and forensic market research. It has Canada's leading specialty practice in research support for intellectual property matters, including risk analysis, regulatory assessment, mediation and litigation.

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