FORT LAUDERDALE, FL--(Marketwired - Dec 23, 2013) - RealBiz Media Group, Inc (
Agents will be able to customize their MVA by selecting enhanced content such as "how to videos"; community events; discount coupons; open houses information; market, community, and service information; news feed videos; and even self-promotional videos which they may then push out to their client bases. Such unique messaging delivery systems increase agent SEO presence through video usage as well as community market authority through client and partner referrals. Customization will be done through the Companies "agent only access" website using a simple drag-and-drop process prior to emailing/social sharing their MVA. The site will also include an agent community with individual agent pages and profiles that can be customized and shared on a permission basis.
"This product upgrade has several layers of personalization that will engage our agent clients as well as captivate the imaginations of their real estate clients. We are committed to providing functionality that makes such high-tech/high-touch communications readily accessible to real estate agents -- and easy for them to navigate and deploy," said Steve Marques, President & Chief Revenue Officer. "The MVA technology delivers private-labeled real estate broker branding. Agents may then personalize their own sites."
During the next several weeks, the company will be beta testing the new features with real estate agents and consumers. RealBiz anticipates deploying the agent-only platform in late January with over 250,000 agents pre-populated into the system. As part of the deployment, the company will be offering agents complimentary access to the "Home & Away Club," including $500 Rewards Dollars for travel and leisure lifestyle opportunities. In conjunction with its previously announced association with I.C.E., agents may use the Rewards Dollars themselves or pass them on to the consumer.
"We believe once agents try our enhanced MVA product bundled with the Home & Away Club offering, they will quickly see the benefits of the platform and adopt it as a key tool to better market both themselves and their listings," said Bill Kerby, Chief Executive Officer. "This bundled product allows all agents (even those without home listings) the ability to deliver timely and informative home information and video offerings to the consumer with the added benefit of building long-term relationships between agents and homebuyers through the Home & Away Club. We anticipate a base of 50,000 fully-engaged agents by the end of the first quarter. This would represent approximately 5 million unique visitors per month accessing our video products and services. Over the course of 2014, we expect this number to grow to 15 -20 million unique visitors per month."
This product upgrade increases agents' accessibility to the power of video outreach. They may build their client bases with or without active listings and can easily target specific market segments. While video has been seen by agents as being too complicated and expensive to use in client generation, the MVA's drag-and-drop ease gives agents a host of marketing options to build relationships with past, present, and future clients. Relationship marketing tools will be expanded during Q1 2014 to include additional content distribution points including a video centric consumer experience with agent promotion capabilities.
About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 200,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a Television video on demand network, a growing MVA network, and an existing Virtual Tour network. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
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