In projected “mid six-figure annual revenue deal,” Adaptive Media will represent 3rd largest Mixed Martial Arts (MMA) vertical to brand advertisers
MISSION VIEJO, Calif., July 8, 2013 -- Adaptive Media, Inc., a subsidiary of Mimvi (MIMV), today announced a partnership with Rebellion Media Sports. Adaptive Media will manage all aspects of advertising inventory for Rebellion’s 14 sports-focused properties across native apps, display, mobile web and video advertising.
“The combination of great content from Rebellion with Adaptive Media’s multi-channel advertising platform and deep knowledge of the brand advertising space will allow for greater revenue opportunities with premium sponsorships and brand takeovers,” said Adaptive Media Founder and Mimvi CEO Qayed Shareef. “We think this is potentially a mid six-figure annual revenue deal for us, and there are numerous other opportunities within Rebellion to expand the relationship.”
Rebellion Media’s growing sports vertical represents millions of monthly users interested in keeping up-to-date on the latest in MMA, boxing and wrestling news, highlights and in-depth analysis of upcoming events. Rebellion has been growing through an aggressive acquisition strategy since launching in 2012.
“We’re excited to be working with Adaptive Media,” said Scott Hastings, President of Rebellion Media’s sports division. “We selected them with confidence that they can maximize ad revenues across all channels -- mobile, video and display -- to our core audience of males aged 18-35.”
“This is the first of many announcements we will be making to the public related to publisher relationships,” Shareef added. “Our business development pipeline is full and the recent acquisition by Mimvi strengthens our position to take advantage of these opportunities.”
ABOUT ADAPTIVE MEDIA INC.
Based in Mission Viejo, California, Adaptive Media is an audience and content monetization company working with website owners, app developers and video content publishers to better optimize the serving of content and ads together. The company serves as the foundation for content developers looking to engage brand advertisers through integrated, engaging and impactful ads across its content on multiple devices. Adaptive Media's multi-channel ad delivery and content platform delivers relevant and timely-placed advertising that meets the needs of its publishers' audiences without interrupting their users' experiences. For more information, please visit: www.adaptivem.com.
ABOUT REBELLION MEDIA
Rebellion connects millions of users every day to personalized content and communities through its large and growing family of websites, mobile apps and digital tools. In categories spanning sports, technology, lifestyle and entertainment, Rebellion delivers a rich and tailored digital experience. The company is headquartered in the thriving tech community of Waterloo, Ontario. For additional information, please visit www.rebellionmedia.com.
Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is a leading mobile search and discovery technology provider. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. For more information, please visit: www.mimvi.com.
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This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.
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SOURCE: Adaptive Media, Inc.
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