Red Robin Says Vegetarians Are Like Teen Girls 'Going Through A Phase'

Business Insider

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red robin vegetarian ad

Red Robin

Red Robin's garden burger ad.

Red Robin recently introduced a garden burger to its fast food repetoire.

But rather than using this as an opportunity to welcome an entirely new demographic through its doors — vegetarians — the chain managed to insult all potential vegetarian and vegan customers instead.

While touting Red Robin's selection of 24 different burgers, the spokeswoman then condescends,  "we even have a garden burger ... in case your teenage daughter is going through a phase." Cue the dramatic eye roll for effect.

While some vegetarian consumers were first excited to add a new restaurant to their rotation, the impulse to go to Red Robin dissipated after they were compared to finicky little girls.

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red robin facebook vegan

Facebook

Other vegetarians responded angrily on Red Robin's Facebook, as well.

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red robin facebook vegan

Facebook

Red Robin hasn't been replying on Facebook, yet.

According to Gallup, about 5% of Americans call themselves vegetarians. Vegans and vegetarians expressed frustration that their lifestyle choice was being openly mocked as trivial and transient.

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red robin facebook vegan

Facebook

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red robin facebook vegan

Facebook

Of course, others think the 15-second ad, which is in steady rotation, is spot on.

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red robin facebook vegan

Facebook

But anti-vegans, who see it as more of an expletive than an innocuous word, aren't the new customers Red Robin was trying to win.

Watch the spot below:

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