LONDON, UNITED KINGDOM--(Marketwire - Dec 11, 2012) - Digital marketing is a consistently growing business sector. As organisations continue to discover its potential, larger budgets are afforded for creative and talented individuals to devise excellent online campaigns. As a result, reed.co.uk believes that there are more and more digital marketing jobs available for capable candidates.
But what is the best way to get a job in the industry? One belief is that it is fundamental for everyone to gain some solid marketing experience. Certainly a degree in Marketing, Communications or Business Studies will be extremely useful, but employers are looking for candidates who may be familiar with the demands of the role.
Perhaps the best way to gain some initial experience in a digital marketing role is to work for a company as an intern. Whilst this may sometimes mean working for free, which may not seem that appealing, it is certainly the best way to gain some valuable contacts. It may even lead to a full-time job if you perform well.
But before you start working for an agency, it may be an idea to learn and understand some of the key digital marketing jargon. This will help you to analyse and understand digital marketing campaigns, and it will also help to impress during interviews.
Although mastering marketing terminology will take some time and practice, you can get enough basic understanding by attending a marketing course or simply looking at some online articles.
It is also important to remember that digital marketers need to be very aware of current trends and news. This means that potential applicants need to be on top of consumer behaviour, and understand the value of both social and mobile platforms.
Perhaps the best way to keep up to date is to subscribe to industry blogs and newsletters that will keep you in the loop. Some recommended publications include Ad Age, ClickZ, and AdWeek.
Finally, reed.co.uk recommends gaining a basic understanding of one or two programming languages. Although digital marking jobs won''t require advanced coding, there may be some work with web developers and designers.
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