Reed's Inc. Reports Second Quarter 2012 First Profitable Quarter

39% Gross Margin Improvement

Marketwired

LOS ANGELES, CA--(Marketwire -08/13/12)- Reed's, Inc. (REED) maker of the top-selling sodas in natural food stores nationwide, today announced the financial results for its second fiscal quarter ending June 30, 2012.

Financial Highlights for the Quarter:

  • Revenues increased 27% to $7.8 million in 2012, compared to 2011.
  • Gross profit increased to $2.7 million in 2012, an increase of 39% from 2011. The gross profit percentage increased to 34% of sales, an increase from 31% in 2011.
  • Earnings before non-cash items and finance costs (modified EBITDA) increased to $831,000 during 2012, as compared to $395,000 in the prior year period. (See EBITDA table at end of this release for further non-GAAP information).
  • Net income for the 2012 second quarter was $444,000, or $0.04 per share, compared to a loss of $55,000 a year earlier.
  • Reduced inventory levels by over $1 million.
  • Working capital at June 30, 2012 was $3.1 million, as compared to $2.7 million at December 31, 2011.

Operational Highlights:

  • Developed and launched new Reed's Culture Club Kombucha in four flavors.
  • Launched Reed's Chocolate Crystallized Ginger candy.
  • New distribution partners in, South Carolina, Michigan, Utah and Tennessee.
  • Started shipping a new Private Label project for large national supermarket chain.
  • Increased sales team, adding new, experienced players in key markets to meet increased demand of our brands and to maintain and grow solid relationships with distributor and retail partners.

"This is our 11th quarter of double-digit revenue growth and has resulted in the company moving into a profitable position," stated Chris Reed, Founder and CEO of Reed's, Inc. "The second quarter results are confirmation that our 2012 business plan remains on track. Our branded and private label categories continue expand. We believe our momentum will continue in the second half of the year. Our new Kombucha line continues to roll out nationally. Early results are positive."

James Linesch, Chief Financial Officer stated, "We have reached a profitable sales velocity and margin contribution by holding down costs and by investing in effective promotions. Our gross margins have increased mostly through higher effective prices and lower production and raw material costs overall, while also making a higher investment in promotions and discounts this year. We gained more liquidity by reducing our inventory levels and improving turnover through careful production scheduling and timing of raw materials purchases. We have aggressive plans for expansion on several fronts this year, and we believe that our company is well-capitalized to carry out our plans."

The Company will conduct a conference call @ 4:15PM EDT today, August 13th, to discuss its 2012 second quarter results and outlook for the future. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time (866) 240-5139. International callers should dial (713) 481-0091.

A replay will be available within a few days after the meeting in the investor relations section of the Company's website at: http://www.reedsinc.com/investor-relations/

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew

Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

 
REED'S, INC.
CONDENSED STATEMENTS OF OPERATIONS
For the Three and Six Months Ended June 30, 2012 and 2011
(Unaudited)

Three months ended June Six months ended June
30, 30,
------------------------ ------------------------
2012 2011 2012 2011
----------- ----------- ----------- -----------
Sales $ 7,831,000 $ 6,191,000 $14,370,000 $11,331,000
Cost of tangible goods
sold 4,696,000 3,762,000 8,881,000 7,083,000
Cost of goods sold -
idle capacity 438,000 493,000 807,000 895,000
----------- ----------- ----------- -----------

Gross profit 2,697,000 1,936,000 4,682,000 3,353,000
----------- ----------- ----------- -----------

Operating expenses:
Delivery and handling
expenses 585,000 544,000 1,064,000 932,000
Selling and marketing
expense 699,000 601,000 1,421,000 1,181,000
General and
administrative expense 805,000 676,000 1,545,000 1,331,000
----------- ----------- ----------- -----------
Total operating
expenses 2,089,000 1,821,000 4,030,000 3,444,000
----------- ----------- ----------- -----------

Income (loss) from
operations 608,000 115,000 652,000 (91,000)

Interest expense (164,000) (170,000) (332,000) (329,000)
----------- ----------- ----------- -----------

Net income (loss) 444,000 (55,000) 320,000 (420,000)

Preferred stock
dividends (23,000) (33,000) (32,000) (44,000)
----------- ----------- ----------- -----------
Net income (loss)
attributable to common
stockholders $ 421,000 $ (88,000) $ 288,000 $ (464,000)
=========== =========== =========== ===========

Income (loss) per share
available to common
stockholders, basic $ 0.04 $ (0.01) $ 0.03 $ (0.04)
=========== =========== =========== ===========
Weighted average number
of shares outstanding -
basic 11,041,558 10,818,170 10,981,317 10,719,256
=========== =========== =========== ===========
Income (loss) per share
available to common
stockholders, diluted $ 0.04 $ (0.01) $ 0.02 $ (0.04)
=========== =========== =========== ===========
Weighted average number
of shares outstanding -
diluted 11,940,343 10,818,170 11,647,148 10,719,256
=========== =========== =========== ===========


Reed's Inc.
MODIFIED EBITDA SCHEDULE

Three months ended Six months ended
June 30, June 30,
--------------------- ---------------------
2012 2011 2012 2011
---------- ---------- ---------- ----------
Net loss $ 444,000 $ (55,000) $ 320,000 $ (420,000)
---------- ---------- ---------- ----------

Modified EBITDA adjustments:
Depreciation and amortization 189,000 165,000 372,000 308,000
Interest expense 164,000 170,000 332,000 329,000
Stock option and warrant
compensation 29,000 80,000 55,000 129,000
Other stock compensation for
services 5,000 35,000 20,000 77,000
---------- ---------- ---------- ----------
Total EBITDA adjustments 387,000 450,000 779,000 843,000
---------- ---------- ---------- ----------

Modified EBITDA $ 831,000 $ 395,000 $1,099,000 $ 423,000
========== ========== ========== ==========

The Company defines modified EBITDA (a non-GAAP measurement) as net loss
before interest, taxes, depreciation and amortization, and non-cash
expense for securities. Other companies may calculate modified EBITDA
differently. Management believes that the presentation of modified EBITDA
provides a measure of performance that approximates cash flow before
interest expense, and is meaningful to investors.


REED'S, INC.
CONDENSED BALANCE SHEETS

June 30, December 31,
2012 2011
------------- -------------
ASSETS (unaudited)
Current assets:
Cash $ 1,391,000 $ 713,000
Inventory 5,046,000 6,099,000
Trade accounts receivable, net of allowance
for doubtful accounts and returns and
discounts of $195,000 and $135,000,
respectively 2,543,000 1,626,000
Prepaid inventory 241,000 168,000
Prepaid and other current assets 148,000 123,000
------------- -------------
Total Current Assets 9,369,000 8,729,000

Property and equipment, net of accumulated
depreciation of $2,048,000 and $1,739,000,
respectively 3,418,000 3,512,000
Brand names 1,029,000 1,029,000
Deferred financing fees, net of amortization
of $88,000 and $50,000, respectively 52,000 85,000
------------- -------------
Total assets $ 13,868,000 $ 13,355,000
============= =============

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Accounts payable $ 2,648,000 $ 2,310,000
Accrued expenses 208,000 196,000
Dividends payable 85,000 83,000
Recycling fees payable 99,000 111,000
Line of credit 2,951,000 3,095,000
Current portion of long term financing
obligation 80,000 71,000
Current portion of capital leases payable 61,000 56,000
Current portion of term loan 163,000 152,000
------------- -------------
Total current liabilities 6,295,000 6,074,000

Long term financing obligation, less current
portion, net of discount of $614,000 and
$626,000, respectively 2,231,000 2,247,000
Capital leases payable, less current portion 121,000 153,000
Term loan, less current portion 490,000 576,000
------------- -------------
Total Liabilities 9,137,000 9,050,000
------------- -------------

Commitments and contingencies

Stockholders' equity:
Series A Convertible Preferred stock, $10
par value, 500,000 shares authorized,
32,941 and 46,621 shares issued and
outstanding, respectively 329,000 466,000
Series B Convertible Preferred stock, $10
par value, 500,000 shares authorized,
52,507 and 80,415 shares issued and
outstanding, respectively 525,000 804,000
Common stock, $.0001 par value, 19,500,000
shares authorized, 11,207,769 and
10,885,833 shares issued and outstanding,
respectively 1,000 1,000
Additional paid in capital 23,478,000 22,924,000
Accumulated deficit (19,602,000) (19,890,000)
------------- -------------
Total stockholders' equity 4,731,000 4,305,000
------------- -------------
Total liabilities and stockholders' equity $ 13,868,000 $ 13,355,000
============= =============

Contact:

Investor Relations
Reed's, Inc.
(310) 217-9400 ext. 18
Email: Email Contact
www.reedsinc.com

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