KNOXVILLE, Tenn.--(BUSINESS WIRE)--
Regal Entertainment Group (RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, is partnering with Yankee Candle for the launch of a popcorn-scented candle. The Movie Night™ candle is available now with exclusive offers including free popcorn and an additional discount for Regal Crown Club members.
“When you smell the freshly popped popcorn at Regal Cinemas, it brings back great memories of past movie nights. We are pleased to partner with Yankee Candle to capture those memories with their launch of the Movie Night™ candle,” stated Ken Thewes, chief marketing officer for Regal Entertainment Group. “Along with capturing the popcorn aroma for their home, everyone who purchases the candle will earn a free popcorn for their next trip to Regal.”
The Movie Night™ candle is the latest fragrance in the ‘Man Candles’ collection featuring the unmistakable scent of freshly popped popcorn. Inspired by things that appeal to men, Movie Night™ joins other popular scents in the series including new MMM,Bacon! and three returning fragrances Man Town™, Riding Mower™ and First Down™.
“Going to the theatre, and smelling the delicious buttered popcorn, evokes special moments of time with family and friends,” said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. “We’re thrilled to offer Regal Crown Club members the chance to recreate that theatre experience at home with 25% off their purchase of the scent of buttered popcorn from our new Movie Night™ candle.”
Regal Crown Club members can enjoy an exclusive offer on the Movie Night™ candle during the month of June. Loyal members who purchase any movie ticket June 1 through June 30 at the box office will receive a coupon for 25% off a Movie Night™ candle purchase while supplies last at any Yankee Candle store. The industry-leading Regal Crown Club is free to join and enables frequent guests to enjoy tremendous values.
The Movie Night™ candle is now available at more than 557 retail stores, yankeecandle.com and select specialty retailers. When customers purchase the new popcorn-scented candle, they will also receive a coupon good for a free small popcorn redeemable at any Regal Entertainment Group location through July 21.
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About Regal Entertainment Group:
Regal Entertainment Group (RGC) is the largest motion picture exhibitor in the United States. The Company’s theatre circuit, comprising Regal Cinemas, United Artists Theatres, Edwards Theatres and Hollywood Theaters, operates 7,358 screens in 579 locations in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of April 25, 2013. Regal operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
About Yankee Candle:
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of Company owned and operated retail stores (557 Yankee Candle Stores located in 46 states and 1 province in Canada as of March 30, 2013), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 6,100 store locations and distributors covering a combined 56 countries.