KIRKLAND, WA--(Marketwired - Jun 4, 2013) - Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile advertising and marketing company and subsidiary of Augme® Technologies, Inc. (
"Text-to-donate is a powerful tool to mobilize a quick and substantial response to horrendous situations," said Ivan Braiker, CEO of Hipcricket. "It democratizes and reduces barriers to charitable giving. We at Hipcricket are happy to help out in any way we can with the relief efforts in Oklahoma."
Mobile users can provide support to the Regional Food Bank of Oklahoma with a one-time donation of $10 by texting FOOD or TORNADO to 32333. The donation, which is accepted through all mobile phone carriers, will be added to the participants phone bill or deducted from the prepaid balance.
"The outpouring of support has been humbling," said Rodney Bivens, executive director at the Regional Food Bank of Oklahoma. "This campaign allowed us to raise funds quickly because the message is simple and they make it easy for people to respond and donate. Thanks to Griffin Communications and Hipcricket, this effort gives us the resources to help storm victims now and well into the future."
The Regional Food Bank, the largest private hunger-relief organization in Oklahoma, is able to provide five meals for every dollar donated.
"Even if they can't be there physically, text-to-donate allows people from all over the nation to help bring relief to Oklahoma," said Houston Hunt, vice president of marketing at Griffin Communications. "The campaign will remain open. We encourage people to continue to donate and provide ongoing support to the Regional Food Bank. Hunger is not an issue that can be solved in a week."
To donate $10 to the Regional Food Bank of Oklahoma, please text FOOD or TORNADO to 32333.
Hipcricket provides a unified mobile engagement platform that drives awareness, sales, and loyalty. The AD LIFE platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps. Hipcricket, Inc., is a wholly owned subsidiary of Augme Technologies, Inc. (
About The Regional Food Bank of Oklahoma
The Regional Food Bank of Oklahoma is the state's largest hunger relief organization. The nonprofit provides enough food to feed more than 90,000 hungry Oklahomans each week through a network of more than 1,000 schools and charitable feeding programs in 53 central and western Oklahoma counties. Since its inception in 1980, the Regional Food Bank has distributed more than 470 million pounds of food to feed Oklahoma's hungry. For more information, visit http://www.regionalfoodbank.org; find us on Facebook at www.facebook.com/regionalfoodbank or follow us on Twitter at www.twitter.com/rfbo.
About Griffin Communications
Griffin Communications, L.L.C. is an Oklahoma-owned multimedia company, providing news and information content to Oklahomans across the state. Holdings include KWTV/News 9 in Oklahoma City and KOTV/News On 6 and KQCW/The Tulsa CW in Tulsa. Griffin's holdings also include News9.com, NewsOn6.com and Radio Oklahoma Network, representing 40+ affiliates across Oklahoma. Griffin Communications also has developed several partnerships and strategic alliances throughout Oklahoma, including Oklahoma Community Television/Griffin Tower Company, Sooner Sports Properties and News 9 and News On 6 Now. Griffin Communications, L.L.C. is among a few privately held media companies in the country, owned by David and Kirsten Griffin of Oklahoma City, and John Griffin of Muskogee. Griffin Communications, L.L.C. solely focuses its resources in the state of Oklahoma -- Oklahoma businesses owned and operated by Oklahomans.