WEST PALM BEACH, FL--(Marketwire -03/08/12)- Trade shows are valuable marketing tools for many businesses. But not maximizing each visual encounter at a trade show is a missed branding opportunity. Customized promotional products will provide your company with a consistent visual branding message. Trade shows are a considerable investment in resources -- human and financial -- and should be planned for accordingly.
Of course your booth will have an attractive display of your product or visuals of your service, collateral materials with contact information, plenty of qualified staff on site and a ready devised means to track leads. But have you considered the details that will help attendees to remember your company's name? Reinforcing your brand with logo placement on embroidered apparel and customized promotional items will do just that.
Your staff should be wearing shirts appropriate for your business -- polos or oxfords in colors consistent with your logo specifications. Although less common today, neckties are appropriate in certain industries and allow traditional business attire to contribute to your brand awareness. You will want customized promotional products that are creative, memorable, trendy, and maybe a bit out of the ordinary so that people will remember you after they leave your booth. These giveaways can also act as a traffic builder for your booth and the trade show. While bags remain one of the most common trade show items, the lengths one can go to are unlimited: customized promotional products with company logos can be found on everyday items like water bottles, golf balls, games and puzzles or unexpected items like Frisbees or bobble-heads!
"Our staff is trained to help you think like a trade show expert whether this is your first show or you have done more shows than you can count. We will guide you through the process of choosing customized promotional products for branding and QR code development for lead tracking or as part of your event marketing campaign," said Christine Marion, MAS, director of retail operations for EmbroidMe."
With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as customized promotional products and gifts to the business community. For more information about this topic and to view additional releases, visit the EmbroidMe News & Press Release section of embroidme.com. Find EmbroidMe Locations nearest you.
- Trade shows
Christine Marion, MAS