PORTLAND, Ore., Nov. 12, 2013 /PRNewswire/ -- Rentrak (RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Dallas-based Moroch Partners. This service allows the agency to make more efficient and effective programming and promotional decisions by providing key analytics about their clients and the markets where they conduct business.
"Rentrak is the undisputed industry leader in tracking consumer viewing behavior from more than 25 million televisions across the country," said Rob Boswell, president of Moroch. "This contract allows Moroch's media planners to use Rentrak's local TV ratings currency with our clients to help with planning and buying local TV advertising. Rentrak's services will enable us to deliver on our brand promise to develop more intimate brand experiences that yield immediate, sustainable results for our clients."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information. The company is the only one in the industry to provide Video on Demand measurement and is also the sole provider of real-time box office ticket sales intelligence worldwide.
Rentrak (RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
About Moroch Partners
Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with more than 35 offices throughout North America. These offices across the nation put us closer to the consumer, which provides us with the insights to create more meaningful brand experiences. Our clients include McDonald¹s, Coca-Cola, Disney, Sony, Boost Mobile/Sprint, Universal, Make-A-Wish Foundation, Midas, Western Union, Oasis Brands, ClubCorp, Pure Fishing, Visionworks and Baylor Healthcare System, among others. For further information on Moroch and its brands, please visit moroch.com.
Contact for Rentrak:
- Professional Services