PORTLAND, Ore., July 15, 2013 /PRNewswire/ -- Rentrak (RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with two stations in Shreveport, La.: NBC affiliate KTBS-TV and CW affiliate, KPXJ-TV.
The two stations will utilize Rentrak's local TV ratings currency, including the match of viewing to Polk automotive purchase and "in-market" affinity insights, to help agencies and direct clients best reach their desired audience targets.
"Only Rentrak's massive measurement footprint in Shreveport can provide us with stable ratings every day of the year," said George Sirven, general manager of KTBS-TV. "Whether an advertiser wants to reach a specific demographic target, income level or even a Chevy Camaro buyer, Rentrak will show our clients where to find those consumers on our programs. The depth of Rentrak's information and their programming applications is virtually endless."
"Rentrak is very pleased to welcome KTBS-TV and KPXJ-TV to our family of local TV clients," said Steve Walsh, senior vice president of local market television at Rentrak. "Our new partnership is a reflection of the commitment these stations have to use the most advanced and predictive TV measurement service."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from approximately 25 million TVs nationwide including granular information for TV stations in all 210 local markets. More than 220 stations currently subscribe to Rentrak's local TV measurement services.
Rentrak (RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
- Professional Services